KR Mangalam University Gurugram, Haryana

BBA in Business Intelligence and Analytics with academic support from Ernst & Young (EY) is a specialized undergraduate program designed to prepare students for data-driven business decision making. The course integrates business management fundamentals with modern analytics, data interpretation, and digital technologies used by global organizations. With industry-backed curriculum guidance from EY, students gain practical exposure to real-world analytics tools, business case studies, and consulting-oriented problem-solving approaches.

The program focuses on developing analytical thinking, business intelligence strategies, and data-driven decision-making skills. Students learn how organizations collect, analyze, and utilize large volumes of business data to improve performance, optimize operations, and create competitive advantages. Along with core BBA subjects such as marketing, finance, and management, the program emphasizes analytics tools, data visualization, and predictive modeling.

Course Highlights