Amity University Gurgaon
Bachelor of Business Administration (BBA) – Business Analytics (Honours / Honours with Research) at Amity University, Gurugram
The BBA (Business Analytics) – Honours / Honours with Research at Amity University, Gurugram is a three-year undergraduate program designed to provide students with expertise in business analytics, data-driven decision-making, and modern management practices. The program emphasizes analytical thinking, statistical modeling, data visualization, and research-based learning to prepare graduates for careers in analytics, consulting, and business intelligence.
BBA (Business Analytics) Course Details
Course Fee: ₹2,32,000 per year
Duration: 3 Years (4 Years for Honours with Research)
Eligibility: 10+2 in any stream with a minimum of 55% aggregate marks.
BBA (Business Analytics) Course Outline
The curriculum integrates management knowledge with analytics tools, techniques, and practical applications.
| Year | Core Subjects | Specialization / Elective Subjects | Practical Components |
|---|---|---|---|
| 1st Year | Principles of Management, Financial Accounting, Business Communication | Introduction to Data Analytics, Economics | Case Studies, Workshops, Seminars |
| 2nd Year | Business Statistics, Marketing Management, Human Resource Management | Data Visualization, Business Intelligence | Analytics Projects, Simulation Exercises |
| 3rd Year | Strategic Management, Operations Management, Business Analytics | Predictive Analytics, Big Data Analytics | Research Project, Internship, Capstone Project |
| 4th Year (Honours with Research) | Advanced Analytics Techniques, Research Methodology | Data Mining, Thesis / Dissertation | Research Project, Academic Publication, Seminar Presentations |
Career Scope after BBA (Business Analytics)
Graduates can pursue careers in business analytics, data science, consulting, market research, and decision-making roles across industries.
Job Profiles & Key Responsibilities
Business Analyst: Analyze business data to support strategic decision-making.
Data Analyst / Data Scientist: Interpret complex datasets and provide actionable insights.
Market Research Analyst: Conduct research and analyze market trends for business strategy.
Consultant / Analytics Specialist: Provide solutions and recommendations based on business data.
Operations Analyst: Optimize processes using data-driven insights.
Research Analyst: Conduct research studies and prepare analytical reports for organizations.
Career Sectors
BBA (Business Analytics) graduates can work in:
IT & Software Services Companies
Consulting & Business Advisory Firms
Banking, Finance & FinTech Organizations
E-commerce & Retail Companies
Research & Data Analytics Institutions
Why Choose BBA (Business Analytics) at Amity University, Gurugram?
The BBA (Business Analytics) program at Amity University, Gurugram offers modern analytics labs, industry-aligned curriculum, internships, and mentorship from experienced faculty. The program equips students with technical expertise, analytical thinking, research skills, and professional competencies required to excel in business analytics and data-driven decision-making roles.
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