Amity University Gurgaon
Bachelor of Business Administration (BBA) (Honours / Honours with Research) at Amity University, Gurugram
The Bachelor of Business Administration (BBA) (Honours / Honours with Research) at Amity University, Gurugram is a three-year undergraduate program designed to provide students with strong foundations in management, business administration, leadership, and entrepreneurship. The program integrates core management principles with industry-oriented learning, case studies, internships, and research exposure to prepare graduates for managerial, corporate, and academic careers.
BBA (Honours / Honours with Research) Course Details
Course Fee: ₹3,32,000 per year
Duration: 3 Years (4th Year optional for Honours with Research, as per NEP)
Eligibility: 10+2 in any stream. A minimum of 50% aggregate marks is required.
BBA (Honours / Honours with Research) Course Outline
The curriculum balances management fundamentals with specialization options and research-based learning.
| Year | Core Subjects | Specialization / Elective Subjects | Practical Components |
|---|---|---|---|
| 1st Year | Principles of Management, Business Economics, Financial Accounting | Business Communication, IT for Management | Case Studies, Management Lab |
| 2nd Year | Marketing Management, Human Resource Management, Financial Management | Business Analytics, Operations Management | Industry Projects, Research Work |
| 3rd Year | Strategic Management, Entrepreneurship Development, Organizational Behavior | International Business, Digital Marketing | Internship, Capstone Project |
| 4th Year (Honours with Research) | Advanced Management Concepts, Research Methodology | Applied Research in Management | Research Thesis, Dissertation |
Career Scope after BBA (Honours / Honours with Research)
Graduates can pursue careers in management, marketing, finance, human resources, operations, entrepreneurship, and research-oriented roles.
Job Profiles & Key Responsibilities
Management Trainee: Support business operations and management activities.
Marketing Executive: Develop and implement marketing strategies and campaigns.
HR Executive: Manage recruitment, training, and employee relations.
Business Analyst: Analyze business processes and data for decision-making.
Operations Executive: Oversee day-to-day operational activities.
Research Analyst: Conduct business and market research.
Career Sectors
BBA graduates can work in:
Corporate & Multinational Companies
Marketing & Advertising Agencies
Banking, Finance & Financial Services Firms
Consulting & Analytics Companies
Startups & Entrepreneurship Ventures
Research & Academic Institutions
Why Choose BBA (Honours / Honours with Research) at Amity University, Gurugram?
The BBA (Honours / Honours with Research) program at Amity University, Gurugram offers academic excellence, industry-aligned curriculum, research opportunities, internships, and strong corporate exposure. The program equips students with managerial skills, leadership qualities, analytical thinking, and research capabilities required to excel in business and management careers.
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