Amity University Gurgaon

Bachelor of Business Administration (BBA) in Digital Marketing (Honours / Honours with Research) at Amity University, Gurugram

The Bachelor of Business Administration (BBA) in Digital Marketing (Honours / Honours with Research) at Amity University, Gurugram is a future-focused undergraduate program designed to equip students with strong foundations in business administration along with specialized expertise in digital marketing strategies, online branding, data-driven marketing, and emerging digital platforms. The program blends management principles with practical digital tools, live projects, and research exposure to prepare graduates for the fast-growing digital economy.

BBA (Digital Marketing) (Honours / Honours with Research) Course Details

• Course Fee: ₹2,32,000 per year

• Duration: 3 Years (4th Year optional for Honours with Research, as per NEP)

• Eligibility: 10+2 in any stream with a minimum of 50% aggregate marks.

BBA (Digital Marketing) Course Outline

The curriculum integrates core management subjects with specialized digital marketing skills and hands-on learning.

Career Scope after BBA (Digital Marketing)

Graduates can pursue careers in digital marketing, brand management, online advertising, content creation, and marketing analytics.

Job Profiles & Key Responsibilities

• Digital Marketing Executive: Plan and execute online marketing campaigns.

• SEO / SEM Specialist: Optimize websites and manage paid advertising campaigns.

• Social Media Manager: Handle brand presence across social media platforms.

• Content Marketing Executive: Create and manage digital content strategies.

• Performance Marketing Analyst: Track, analyze, and optimize campaign performance.

• Brand & Growth Manager: Drive digital brand visibility and customer engagement.

Career Sectors

BBA Digital Marketing graduates can work in:

• Digital Marketing & Advertising Agencies

• E-commerce & Online Retail Companies

• Corporate Marketing & Branding Teams

• Media, Content & Influencer Marketing Firms

• Startups & Entrepreneurship Ventures

• Consulting & Analytics Firms

Why Choose BBA (Digital Marketing) at Amity University, Gurugram?

The BBA (Digital Marketing) (Honours / Honours with Research) program at Amity University, Gurugram offers an industry-aligned curriculum, hands-on digital tools training, live projects, internships, and research opportunities. The program equips students with practical marketing skills, analytical thinking, creativity, and strategic insight required to succeed in the digital marketing and business domains.