Amity University Gurgaon

Bachelor of Business Administration (BBA) in Fashion Business Management (Honours / Honours with Research) at Amity University, Gurugram

The Bachelor of Business Administration (BBA) in Fashion Business Management (Honours / Honours with Research) at Amity University, Gurugram is a specialized undergraduate program designed to develop managerial, analytical, and entrepreneurial skills tailored to the fashion and lifestyle industry. The program integrates core business management principles with fashion marketing, retail management, merchandising, and global fashion business practices.

BBA (Fashion Business Management) Course Details

• Course Fee: ₹2,32,000 per year

• Duration: 3 Years (4 Years for Honours with Research)

• Eligibility: 10+2 in any stream with a minimum of 50% aggregate marks.

BBA (Fashion Business Management) Course Outline

The curriculum combines management education with fashion industry–specific knowledge and practical exposure.

Career Scope after BBA Fashion Business Management

Graduates can build careers in fashion retail, merchandising, brand management, and luxury business operations.

Job Profiles & Key Responsibilities

• Fashion Business Manager: Manage business operations in fashion companies.

• Retail Manager: Oversee store operations and sales performance.

• Merchandiser: Plan product assortments and inventory.

• Fashion Marketing Executive: Promote fashion brands and products.

• Brand Manager: Develop and manage fashion brand identity.

• Entrepreneur: Start own fashion or lifestyle business.

Career Sectors

BBA Fashion Business Management graduates can work in:

• Fashion & Lifestyle Brands

• Retail Chains & Luxury Stores

• Apparel & Textile Companies

• E-commerce & Fashion Platforms

• Fashion Consulting & Buying Houses

Why Choose BBA Fashion Business Management at Amity University, Gurugram?

The BBA Fashion Business Management (Honours / Honours with Research) program at Amity University, Gurugram offers an industry-aligned curriculum, experienced faculty, retail exposure, internships, and research opportunities. The program equips students with business acumen and fashion industry expertise required to succeed in the global fashion business environment.