Amity University Gurgaon

Master of Business Administration (MBA) in Advertising & Public Relations at Amity University, Gurugram

The MBA in Advertising & Public Relations (PR) at Amity University, Gurugram (Haryana) is a two-year postgraduate program designed to develop professionals with strong expertise in advertising strategy, brand communication, media planning, public relations, corporate communication, and digital marketing.
The program blends management fundamentals with creative communication, industry exposure, live projects, and media training, preparing students for leadership roles in the advertising, media, and communications industry.

MBA (Advertising & PR) Course Details

• Course Fee: 5,52,000

• Duration: 2 Years

• Eligibility:

  • Graduation in any discipline from a recognized university

  • Minimum 50% aggregate marks

  • Valid score in CAT / MAT / XAT / GMAT / CMAT / Amity Entrance Test

  • Personal Interview & Group Discussion (where applicable)

MBA (Advertising & PR) Course 

The curriculum is structured to integrate core management knowledge with specialized advertising and PR skills, along with practical exposure.

Career Scope after MBA (Advertising & PR)

Graduates of this program can pursue dynamic careers across advertising agencies, PR firms, media houses, corporate communication departments, and digital platforms.

Job Profiles & Key Responsibilities

• Advertising Manager: Plan and execute advertising campaigns across media platforms

• Public Relations Manager: Manage brand reputation and corporate communication

• Brand Manager: Develop and manage brand identity and positioning

• Media Planner / Buyer: Plan and purchase media space for campaigns

• Digital Marketing Manager: Handle online campaigns, social media, and performance marketing

• Corporate Communication Executive: Manage internal and external communication strategies

Career Sectors

MBA (Advertising & PR) graduates can work in:

• Advertising & Creative Agencies

• Public Relations & Corporate Communication Firms

• Media & Broadcasting Companies

• Digital Marketing & Social Media Agencies

• FMCG, IT & Corporate Houses

• Event Management & Brand Consulting Firms

Why Choose MBA (Advertising & PR) at Amity University, Gurugram?

• Industry-oriented curriculum aligned with current media trends

• Exposure to digital advertising, branding, and integrated marketing communication

• Live projects, internships, and industry interaction

• Modern media labs and presentation studios

• Experienced faculty with academic and industry background

• Strong placement support through Amity’s Corporate Resource Centre (CRC)

Conclusion

The MBA in Advertising & Public Relations at Amity University, Gurugram equips students with a powerful combination of business acumen, creative strategy, and communication expertise. With its focus on practical learning, industry exposure, and strategic thinking, the program prepares graduates to excel in the fast-evolving advertising, media, and corporate communication landscape.