BML Munjal University
Private|Estd. 2014|NAAC Grade A|NIRF #7 (Overall) 2024
BML Munjal University
BML Munjal University
BBA / BBA (Hons) in Business Analytics at BML Munjal University
The BBA / BBA (Hons) in Business Analytics is a business-technology specialization designed to develop analytical, managerial, and data-driven decision-making skills. Students learn statistics, business intelligence, data visualization, predictive analytics, Python/R for analytics, marketing analytics, and financial analytics. The program prepares learners for corporate roles where business decisions rely on data interpretation, forecasting, and business problem-solving.
BBA / BBA (Hons) in Business Analytics Course Details
Course Fee: ₹3,50,000 per year
Duration: 3 Years (6 Semesters) + 1 Year (2 Semesters for Hons Degree)
Eligibility: 10+2 in any stream, minimum 60%
BBA / BBA (Hons) in Business Analytics Course
| Year / Sem | Core Management Subjects | Specialization Subjects (Business Analytics) | Practical Components |
|---|---|---|---|
| Year 1 | Principles of Management, Business Communication, Business Economics | Basics of Data Analytics, Spreadsheet Modelling | MS-Excel Lab, Assignments |
| Year 2 | Marketing Management, Financial Management, Human Resource Management | Business Statistics, Data Visualization (Tableau/Power BI) | Data Lab, Case Studies |
| Year 3 | Strategic Management, Organization Behaviour, Entrepreneurship | Predictive Analytics, Business Intelligence, Analytics Applications | Industry Project, Internship |
| Year 4 (Hons Year) | Advanced Strategy, Research Methods | Machine Learning for Business, Big Data Analytics | Research Thesis, Capstone Analytics Project |
Career Scope
Graduates can work in data-driven business roles across consulting, finance, marketing analytics, HR analytics, banking, insurance, and IT-enabled organizations. They can also pursue higher studies like MBA Business Analytics, MSc Data Analytics, PGDM Analytics or certification paths in Python, R, Tableau, Power BI, SQL, Google Analytics.
Job Profiles & Key Responsibilities
Business Analyst: Interpret data for business recommendations
Data Analyst: Clean, visualize, and report data insights
Marketing Analyst: Measure campaigns, customer insights
Financial Analyst: Forecast, risk analysis, budgeting models
Operations Analyst: Improve workflow and efficiency
MIS / Reporting Analyst: Manage dashboards and business reports
Career Sectors
IT & Tech Analytics Companies
Consulting & Advisory
Banking, Finance & Insurance
Marketing & Digital Firms
E-Commerce & Retail Analytics
Manufacturing & Operations
Why Choose BBA / BBA (Hons) in Business Analytics at BMU?
Industry-ready analytics curriculum
Hands-on learning via Excel, Python, Analytics Platforms
Corporate projects and internship exposure
High-demand career opportunities across industries
Strong foundation for MBA & analytics-based careers
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