BML Munjal University

BBA / BBA (Hons) in Digital Marketing at BML Munjal University

The BBA / BBA (Hons) in Digital Marketing is a modern business degree designed for careers in online branding, content creation, SEO, social media marketing, digital advertising, e-commerce, analytics, and brand engagement. Students learn to use digital platforms, marketing tools, campaign strategies, performance data, and online consumer psychology to drive business growth in the digital economy.

Course Details

Course Fee: ₹3,50,000 per year
Duration: 3 Years (6 Semesters) + 1 Year (2 Semesters for Hons Degree)
Eligibility: 10+2 in any stream, minimum 60%

Course (Year-Wise)

Career Scope

Graduates can work in digital agencies, advertising companies, e-commerce brands, startups, social media departments, marketing teams, or pursue advanced study like MBA Marketing, Digital Strategy, PGDM Digital Communication, or certifications in Google Analytics, Meta Ads, HubSpot, SEMrush.

Job Profiles & Key Responsibilities

• Digital Marketing Executive: Manage online promotion campaigns

• SEO/SEM Analyst: Improve ranking, traffic, and lead generation

• Content Marketer / Strategist: Plan written & visual content for brands

• Social Media Manager: Handle Instagram, Facebook, LinkedIn, YouTube branding

• PPC / Performance Marketer: Run paid ads and measure ROI

• E-Commerce Executive: Manage listings, marketplace performance

Career Sectors

• Digital Marketing Agencies

• Advertising & Media Networks

• Startups & Online Businesses

• E-Commerce & Retail Brands

• Tech & Telecom Companies

• Banking, Travel & Hospitality Firms

Why Choose BBA / BBA (Hons) in Digital Marketing at BMU?

• Industry-linked curriculum aligned with modern marketing needs

• Hands-on learning with tools like SEO, Google Ads, Social Analytics

• Internships in digital companies and startups

• High-demand job roles in every sector

• Strong foundation for MBA and digital certifications