BML Munjal University

BBA / BBA (Hons) in Marketing at BML Munjal University

The BBA / BBA (Hons) in Marketing is a specialized business degree focused on consumer behaviour, branding, advertising, sales, digital strategy, market research, distribution channels, and product management. The program prepares students to understand markets, develop campaigns, manage customer relationships, and support strategic business growth across industries.

Course Details

Course Fee: ₹3,50,000 per year
Duration: 3 Years (6 Semesters) + 1 Year (2 Semesters for Hons Degree)
Eligibility: 10+2 in any stream, minimum 60%

Course (Year-Wise)

Career Scope

Graduates can work across advertising, FMCG, retail, e-commerce, branding, digital marketing, communications, or pursue higher studies like MBA Marketing, PGDM Marketing, Advertising Management, or certification courses in Digital Marketing, Google Analytics, Market Research Tools.

Job Profiles & Key Responsibilities

• Marketing Executive / Manager: Support branding, campaigns, promotions

• Brand Manager: Manage product image, positioning, and communication

• Sales & Business Development Officer: Drive sales and market expansion

• Market Research Analyst: Analyse consumer insights and market trends

• Advertising / Promotions Officer: Handle ad campaigns and agency coordination

• Retail / Merchandising Coordinator: Manage retail outreach and supply

Career Sectors

• Advertising & Media Agencies

• FMCG & Consumer Brands

• Retail & Fashion Companies

• E-Commerce Businesses

• Telecom & Technology Firms

• Banking & Service Industries

Why Choose BBA / BBA (Hons) in Marketing at BMU?

• Market-driven curriculum aligned with industry needs

• Exposure to branding, sales, and product strategy

• Live marketing projects and internship opportunities

• Strong foundation for MBA and leadership roles

• High employability across diverse consumer sectors