Integrated BBA + MBA in Business Analytics at BML Munjal University

The Integrated BBA + MBA in Business Analytics is a 5-year management programme designed for students who want to build careers in data-driven business decision-making, analytics consulting, business intelligence, forecasting, data visualization, operations analytics, marketing analytics, financial analytics, and strategic planning.
It blends management fundamentals, advanced analytics, statistics, programming, AI-tools, data modelling, and predictive insights to support business growth across industries.

Course Details

Course Fee: ₹4,40,000 per year
Duration: 5 Years (Integrated Programme – UG + PG)
Eligibility: 10+2 in any stream with minimum 60%

Course (Year-Wise)

Year / Sem	Core Management Subjects	Analytics / Specialization Subjects	Practical Components
Year 1	Principles of Management, Business Communication, Business Economics	Introduction to Business Analytics, Statistics for Business	MS Excel Labs, Data Collection Assignments
Year 2	Financial Management, HRM, Organizational Behaviour	Data Visualization, Database Management, R/Python Basics	Tableau/Power BI Practice, Data Prep Tasks
Year 3	Strategic Management, Operations Management, Marketing Management	Predictive Modelling, Business Intelligence, Forecasting	Analytics Project, Internship
Year 4 (MBA Year-1)	Managerial Economics, Financial Analytics	Machine Learning for Business, Big Data Analytics	Capstone Projects, Analytics Tools Practice
Year 5 (MBA Final Year)	Global Strategy, Leadership, Business Research	AI-Driven Decision-Making, Advanced Analytics, Domain Electives	Final Industry Project, Internship, Dissertation

Career Scope

Graduates can work in:

Business Analytics & Business Intelligence Teams
Data-Driven Consulting Firms
Financial Analytics, Marketing & Sales Analytics
Supply Chain & Operations Analytics
Market Research & Insights
IT, Technology & Software Analytics Roles
E-Commerce & Retail Analytics
Higher studies in PhD, M.Phil, Data Science Specializations

Job Profiles & Key Responsibilities

Business Analyst: Analyse business problems & recommend data-based solutions
Data Analyst: Data cleaning, reporting, dashboards, visualization
Business Intelligence Specialist: Develop BI dashboards & insights reporting
Marketing Analyst: Analyse campaigns, leads, customer behaviour
Financial / Risk Analyst: Cost modelling, forecasting, financial data analytics
Analytics Consultant: Solve client problems through analytics insights
Operations Analyst: Improve logistics, productivity & efficiency

Career Sectors

Consulting & Advisory Firms
IT, Software & Technology Companies
Banking, Financial Services & Insurance (BFSI)
E-Commerce, Retail & FMCG
Healthcare Analytics
Supply Chain & Logistics
Manufacturing & Production Analytics
Telecom & Media

Why Choose Integrated BBA + MBA in Business Analytics at BMU?

One pathway to earn UG + PG in 5 years with no re-admission hassle
Industry-aligned analytics curriculum with hands-on tools
Training in Python, R, Tableau, Power BI, Excel, ML Models, Forecasting
Internships & live analytics projects with companies
Strong foundation for Analytics Consulting, BI Careers & MBA roles
High employability across analytics-driven industries

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