Master of Business Administration (MBA) in AI for Marketing at BML Munjal University
The MBA in AI for Marketing is a two-year postgraduate program designed to equip students with expertise in artificial intelligence, machine learning, data analytics, customer insights, digital marketing, and marketing automation.
The program integrates management fundamentals with AI-driven marketing strategies to prepare graduates for leadership roles in data-driven marketing and digital business environments.
Course Details
Course Fee: ₹7,55,000 per year
Duration: 2 Years (4 Semesters)
Eligibility: Bachelor’s degree in any discipline with minimum 50% aggregate marks
Course (Year-Wise)
| Year / Sem | Core Management Subjects | AI for Marketing / Specialization Subjects | Practical Components |
|---|---|---|---|
| Year 1 / Sem 1 | Management Fundamentals, Organizational Behaviour, Business Economics | Introduction to AI in Marketing, Digital Marketing Fundamentals | Assignments, Case Studies |
| Year 1 / Sem 2 | Financial Management, Marketing Management, Operations Management | Machine Learning for Marketing, Consumer Behaviour Analytics | AI Tools Labs, Data Analysis Projects |
| Year 2 / Sem 3 | Strategic Management, HR & Leadership, Business Analytics | Predictive Analytics, Marketing Automation, Personalization Strategies | Internship, Campaign Simulation Projects |
| Year 2 / Sem 4 | Global Strategy, Innovation & Entrepreneurship, Business Research | Advanced AI Marketing Strategies, NLP & Chatbots, Recommendation Systems | Capstone Project, Dissertation |
Career Scope
Graduates can work in:
Digital Marketing & Advertising Agencies
E-commerce & Retail Marketing Teams
Marketing Analytics & AI Solution Companies
Customer Experience & CRM Analytics Firms
Tech Startups leveraging AI in marketing
Higher studies or professional certifications in AI, Machine Learning, Marketing Analytics, and Digital Marketing
Job Profiles & Key Responsibilities
AI Marketing Analyst: Analyse customer data and predict trends
Digital Marketing Manager: Implement AI-driven campaigns and automation
Marketing Data Scientist: Develop models to optimise marketing ROI
Customer Experience Manager: Personalize marketing strategies using AI insights
Predictive Analytics Specialist: Forecast consumer behaviour and sales trends
CRM & Automation Specialist: Automate marketing workflows using AI tools
Marketing Strategist – AI & ML: Design AI-powered marketing strategies and solutions
Career Sectors
Digital Marketing & Advertising
E-commerce & Retail Analytics
AI & Data Analytics Firms
Tech Startups & Innovation Teams
Consulting & Marketing Advisory Services
CRM and Customer Insights Departments
Why Choose MBA in AI for Marketing at BMU?
Curriculum aligned with AI, ML, and marketing analytics standards
Hands-on exposure to AI tools, marketing automation, and predictive analytics
Internships and live projects with marketing and AI-focused companies
Prepares students for leadership roles in AI-driven marketing and digital business
High employability across AI, analytics, and marketing-driven industries
