Bachelor of Business Administration (BBA) at Geeta University, Panipat

The Bachelor of Business Administration (BBA) at Geeta University, Panipat is a 4-year undergraduate program designed to provide students with strong fundamentals in business management, finance, marketing, and organizational behavior.
he program integrates management principles, business analytics, entrepreneurship, and strategic decision-making with practical projects and internships to prepare graduates for leadership roles in business and corporate sectors.

BBA – Course Details

The curriculum emphasizes management skills, business knowledge, and practical exposure.

Year	Core Subjects	Advanced / Management Subjects	Practical & Industry Components
1st Year	Principles of Management, Business Communication, Economics	Introduction to Accounting, Business Law	Case Studies, Mini Projects
2nd Year	Financial Management, Human Resource Management, Marketing Management	Business Analytics, Organizational Behavior	Workshops, Industrial Visits
3rd Year	Strategic Management, Entrepreneurship, International Business	Project Management, Electives	Internship, Industrial Training
4th Year	Business Strategy, Corporate Governance, Leadership & Ethics	Advanced Management Electives, Capstone Project	Dissertation, Industry Internship

Graduates are prepared for managerial, analytical, and entrepreneurial roles in business, finance, and corporate sectors.

Business Analyst: Analyze business processes and provide insights for decision-making
Marketing Executive / Manager: Plan and execute marketing strategies for products and services
HR Executive / Manager: Handle recruitment, employee engagement, and organizational development
Finance Executive / Manager: Manage financial planning, accounting, and budgeting
Entrepreneur / Start-up Founder: Launch and manage new business ventures

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