Bachelor of Business Administration (BBA) in AI & Data Analytics at Geeta University, Panipat

The Bachelor of Business Administration (BBA) in AI & Data Analytics at Geeta University, Panipat is a 4-year undergraduate program designed to equip students with strong fundamentals in business management along with advanced knowledge of artificial intelligence, data analytics, and data-driven decision-making.
he program integrates management principles, statistics, business intelligence, machine learning basics, and analytical tools with practical projects and internships to prepare graduates for technology-driven business and managerial roles.

BBA AI & Data Analytics – Course Details

The curriculum emphasizes business knowledge, analytical skills, and practical exposure.

Year	Core Subjects	AI & Data Analytics / Advanced Subjects	Practical & Industry Components
1st Year	Principles of Management, Business Communication, Economics	Introduction to Analytics, Business Law	Case Studies, Mini Projects
2nd Year	Financial Management, Human Resource Management, Marketing Management	Statistics for Business, Data Visualization	Workshops, Industrial Visits
3rd Year	Strategic Management, Operations Management, Research Methods	Business Analytics, AI Fundamentals, Machine Learning Basics	Internship, Industrial Training
4th Year	Business Strategy, Corporate Governance, Leadership & Ethics	Predictive Analytics, Big Data for Business, Capstone Project	Dissertation, Industry Internship

Graduates are prepared for analytical, managerial, and technology-oriented roles in business and corporate sectors.

Business Data Analyst: Analyze business data and support strategic decisions
Data Analyst: Collect, process, and interpret data for business insights
AI & Analytics Executive: Support AI-driven business and analytics initiatives
Management Consultant: Use data insights to improve business performance
Business Intelligence Executive: Develop dashboards and reports for management

Specialized curriculum integrating business management with AI and data analytics
Hands-on learning through projects, case studies, and internships
Training in analytical tools like Excel, Power BI, Tableau, SQL, and Python
Excellent career prospects in analytics, consulting, and data-driven management
Industry-aligned program preparing graduates for modern business environments

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