Bachelor of Business Administration (BBA) in Digital Marketing at Geeta University, Panipat

The Bachelor of Business Administration (BBA) in Digital Marketing at Geeta University, Panipat is a 4-year undergraduate program designed to equip students with strong fundamentals in business management, marketing strategies, and digital technologies.
he program integrates digital marketing techniques, social media strategies, SEO/SEM, content marketing, and analytics with practical projects and internships to prepare graduates for careers in modern marketing and business leadership.

BBA Digital Marketing – Course Details

The curriculum emphasizes marketing skills, digital tools, and practical exposure.

Year	Core Subjects	Digital Marketing / Advanced Subjects	Practical & Industry Components
1st Year	Principles of Management, Business Communication, Economics	Introduction to Marketing, Business Law	Case Studies, Mini Projects
2nd Year	Financial Management, Human Resource Management, Marketing Management	Social Media Marketing, SEO/SEM, Analytics	Workshops, Industrial Visits
3rd Year	Strategic Marketing, Consumer Behavior, E-commerce	Content Marketing, Email Marketing, PPC Campaigns	Internship, Industrial Training
4th Year	Digital Marketing Strategy, Brand Management, Leadership & Ethics	Advanced Marketing Tools, Capstone Project	Dissertation, Industry Internship

Graduates are prepared for marketing, analytical, and leadership roles in digital and traditional business sectors.

Digital Marketing Executive / Manager: Plan and execute online marketing campaigns
SEO / SEM Specialist: Optimize websites and manage search engine marketing campaigns
Social Media Manager: Handle social media presence and engagement strategies
Content Marketing Specialist: Create and manage digital content for marketing campaigns
Brand Manager: Develop and maintain brand strategy across digital platforms

Specialized curriculum integrating business management and digital marketing techniques
Hands-on learning through projects, campaigns, and workshops
Training in modern marketing tools like Google Analytics, SEMrush, HubSpot, and social media platforms
Excellent career prospects in digital marketing, brand management, and analytics
Industry-aligned program preparing graduates for real-world marketing challenges

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