GNA University

Bachelor of Business Administration (BBA Hons) in Digital Marketing

(Powered with upGrad)

The BBA (Hons) in Digital Marketing powered with upGrad is an industry-integrated undergraduate program designed to equip students with strong business fundamentals and advanced digital marketing skills. The program blends academic learning with practical, real-world exposure through upGrad’s industry-driven curriculum.

Course Overview

• Degree Awarded: Bachelor of Business Administration (BBA Hons) in Digital Marketing

• Duration: 3 Years (6 Semesters)

• Mode: Full-Time

• Program Level: Undergraduate

• Industry Partner: upGrad

• Recognition: UGC-recognized degree (where offered by a UGC-approved university)

Eligibility Criteria

• Passed 10+2 (any stream) from a recognized board

• Minimum aggregate as per university norms

• Admission based on merit / university admission guidelines

Curriculum Highlights

• Principles of Management

• Marketing Management

• Consumer Behavior

• Digital Marketing Fundamentals

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Social Media Marketing

• Content & Influencer Marketing

• Email & Mobile Marketing

• Web Analytics & Performance Marketing

• E-commerce & Growth Marketing

• Brand Management

Powered with upGrad – Key Advantages

• Industry-designed digital marketing modules

• Hands-on learning through live projects and case studies

• Exposure to real-world tools and platforms

• Certification support and skill-based assessments

• Career-oriented training aligned with industry demand

Teaching & Learning Approach

• Classroom learning combined with digital modules

• Practical assignments and marketing simulations

• Industry interaction, workshops, and guest lectures

• Internship opportunities and capstone projects

Career Opportunities

Graduates of BBA (Hons) in Digital Marketing can pursue roles such as:

• Digital Marketing Executive

• SEO / SEM Specialist

• Social Media Manager

• Content Marketing Strategist

• Performance Marketing Analyst

• Brand & Campaign Manager

• E-commerce Marketing Executive

• Entrepreneur / Freelancer

Higher Education Options

• MBA in Marketing / Digital Marketing

• Specialized PG programs in Digital & Growth Marketing

• International Master’s programs

• Professional certifications and advanced analytics courses

Why Choose BBA (Hons) in Digital Marketing?

• Strong business foundation with honours specialization

• Industry-integrated curriculum powered by upGrad

• Hands-on digital marketing experience

• High-demand career skills and job-ready training

• Excellent pathway to MBA and leadership roles