IES University

BBA in Retail Management 

The BBA in Retail Management program at IES University, Bhopal is designed for students aspiring to build careers in the fast-growing retail and service industry. The program focuses on retail operations, customer relationship management, merchandising, supply chain basics, and sales strategy, combining business fundamentals with sector-specific knowledge.

This industry-oriented program prepares students for managerial and supervisory roles in organised retail, e-commerce, and consumer services.

BBA in Retail Management – Course Details

Hostel and other facility charges are additional, if applicable.

Eligibility Criteria for BBA in Retail Management

Candidates seeking admission must meet the following requirements:

• Passed 10+2 or equivalent examination from a recognised board

• Students from any stream (Arts, Commerce, Science) are eligible

• Minimum qualifying marks as prescribed by the university

BBA in Retail Management – Curriculum Overview

The curriculum blends core management subjects with retail-specific studies to provide practical and operational knowledge.

Core Management Subjects

• Principles of Management

• Business Economics

• Financial Accounting

• Marketing Management

• Human Resource Management

• Business Communication

• Organizational Behaviour

Retail Management Specialisation Subjects

• Retail Operations Management

• Retail Marketing & Merchandising

• Store Layout and Visual Merchandising

• Customer Relationship Management

• Supply Chain & Logistics Management

• Sales and Distribution Management

• E-Commerce and Digital Retailing

Practical Training and Industry Exposure

The program emphasizes experiential learning through:

• Retail case studies and live business scenarios

• Industrial visits to retail stores and supply hubs

• Summer internships in retail and service organisations

• Sales projects and customer engagement activities

• Soft-skills and personality development training

This exposure helps students understand real-world retail operations and customer behavior.

Career Opportunities after BBA in Retail Management

Graduates of the program can pursue careers in roles such as:

• Retail Store Manager / Assistant Manager

• Sales Executive / Sales Supervisor

• Retail Operations Executive

• Merchandising Executive

• Customer Relationship Manager

• Supply Chain & Logistics Executive

• E-Commerce Operations Executive

Students may also opt for higher education such as MBA in Retail Management, Marketing, Operations, or related management fields.

Why Choose BBA in Retail Management at IES University

• Industry-focused retail curriculum

• Strong foundation in business and management

• Practical exposure through internships and projects

• Career guidance and placement assistance

• Affordable fee structure