IILM University, Greater Noida

Course Overview — BA (Hons) Journalism & Mass Communication

The BA (Hons) in Journalism and Mass Communication at IILM University, Greater Noida is a 4-year undergraduate honours degree designed to prepare students for careers in media, journalism, digital content, broadcasting, advertising, public relations, and communication strategy.

The program combines theoretical rigour with hands-on practical training, enabling students to understand media ethics, news reporting, storytelling, multimedia production, media management, digital strategy, and audience engagement. Students learn through live projects, newsroom exercises, media labs, internships, and industry interaction to build professional competence.

Key Program Features

• NEP-aligned 4-year Honours degree with research focus

• Strong emphasis on practical media training

• Exposure to print, broadcast, digital, and social media

• Integration of industry tools, software & studios

• Internships and live media projects with top media houses

Eligibility Criteria

Curriculum Highlights

The curriculum integrates communication theory, media practice, technology & creative storytelling across various modules:

Core Communication Subjects

• Introduction to Mass Communication

• Media Laws, Ethics & Regulations

• Media Psychology & Cultural Studies

• Communication Theory

Journalism & Reporting

• News Writing & Reporting

• Feature & Investigative Journalism

• Reporting for Print, TV & Digital Platforms

• Editing & Proofreading Techniques

• Media Research Methods

Multimedia & Digital Media

• TV & Radio Production

• Video Journalism

• Audio Production & Podcasting

• Digital Media Strategy & Analytics

• Social Media Content Creation

Advertising & Public Relations

• Principles of Advertising

• Brand Communication

• Public Relations & Corporate Communication

• Event Management in Media

Practical & Project Work

• Media Lab Practicals (Studio, Editing Suites)

• Live Projects & Collaboration with Media Organisations

• Internships with Newspapers, TV Channels, Digital Media Firms

Internship & Industry Exposure

Students are encouraged to complete industry internships across media houses, news agencies, digital platforms, PR firms, advertising agencies, and content studios. These internships help students apply theoretical knowledge to real-world storytelling, newsroom functions, media production workflows, and campaign execution.

Placement Overview

Graduates from the BA (Hons) Journalism and Mass Communication program can pursue varied roles in the media and communication industry. Typical placement insights include:

Recruiters Include: Media companies, digital agencies, TV channels, news portals, corporate communication teams, and advertising/PR firms.

Career Opportunities After Graduation

Graduates can explore careers in:

• Print & Broadcast Journalism

• Digital Content & Social Media Strategy

• Public Relations & Corporate Communication

• Content Writing & Editing

• Advertising & Brand Communication

• Media Research & Analytics

• Video Production & Multimedia Journalism

• Newsroom & Editorial Teams

The program equips students with critical thinking, ethical communication skills, media writing expertise, and digital storytelling capabilities for the evolving media landscape.

Why Choose This Program at IILM University?

• Balanced focus on theory + practice

• Media labs, studios, editing suites, and production tools

• Internships with real media organisations

• Industry exposure through guest lectures and workshops

• Support from career and placement services