IILM University, Greater Noida

BBA (Hons) IILM University, Greater Noida— Course Overview 

The Bachelor of Business Administration (BBA Hons) programme at IILM University offers a forward-thinking business education that combines core management principles with technology, innovation, and real-world exposure. Aligned with the National Education Policy (NEP 2020), the curriculum emphasizes experiential learning, multidisciplinary electives, industry projects, and internships to prepare students for leadership roles in the global business environment. The programme includes specializations and career tracks such as AI in Management, Entrepreneurship, Business Analytics, Finance, HR, and Marketing, fostering adaptability and skills required for modern business challenges 

Eligibility Criteria

Curriculum Highlights

The BBA (Hons) programme is typically 3–4 years long and follows a semester-wise structure with a mix of foundational, core, elective, and practical modules:

Core Business Fundamentals

• Principles of Management

• Business Communication

• Accounting & Finance

• Marketing Management

• Organizational Behaviour

• Business Law

Technology & Modern Business Tracks

• Business Analytics (with tools & data interpretation)

• AI in Management

• Digital Marketing & Strategy

• Entrepreneurship & Startup Labs

• Project Management & Leadership

Experiential and Real-World Exposure

• Case Studies & Simulations

• Industry Projects & Hackathons

• Internships & Live Business Challenges

Global & Multidisciplinary Electives

Students can choose electives across disciplines, fostering a broader outlook, critical thinking, and strategic decision-making.

Internship & Industry Exposure

• Internships are integrated into the curriculum from early semesters.

• Students undertake real business projects, live assignments, and corporate immersions.

• Industry collaborations with companies like KPMG, HCL Tech, Ernst & Young, IBM, Bharti Airtel, and more provide hands-on learning opportunities.

Placement Overview

IILM University’s Placement & Career Services team works to connect students with recruiters and prepare them for job opportunities.

Career Opportunities After BBA (Hons)

Graduates can pursue roles such as:

• Management Trainee / Business Analyst

• Marketing Executive / Digital Marketer

• HR Associate / Talent Management Specialist

• Financial Analyst / Banking Professional

• Operations Manager

• Entrepreneur / Startup Founder

• Data Analytics & Strategy roles

The multidisciplinary focus enables careers across sectors such as finance, consulting, tech, retail, and startups.