IILM University, Greater Noida

Course Overview — BBA Sports Management

The BBA in Sports Management at IILM University, Greater Noida is a full-time undergraduate degree that prepares students for careers in the sports and allied industries. The program blends business management fundamentals with specialised knowledge in sports administration, event management, marketing, operations, and sports analytics.

This degree equips students with both strategic thinking and practical skills to excel in sports organisations, leagues, fitness brands, player management, sponsorship & media operations, and sports marketing roles.

Eligibility Criteria

Students from any background interested in sports, management, and business can apply.

Course Curriculum Highlights

The BBA Sports Management curriculum combines core business knowledge with sports-industry specific subjects:

Core Business Subjects

• Principles of Management

• Business Communication

• Marketing & Finance Fundamentals

• Organizational Behaviour

• Business Law

Sports Management Focus Areas

• Introduction to Sports Management

• Sports Marketing & Sponsorship

• Event Management in Sports

• Sports Law & Governance

• Sports Finance & Economics

• Sports Media and Communication

• Fitness and Wellness Management

• Sports Analytics & Performance Metrics

Practical Learning Components

• Live projects with sports organisations

• Industry workshops and guest lectures

• Case studies & simulations on event operations

• Internship during final year

This curriculum is designed to develop leadership, analytical decision-making, marketing insight, and event management skills relevant to the sports ecosystem.

Internship & Industry Exposure

Students gain hands-on industry exposure through:

• Internships with professional clubs, sporting bodies, event firms, or fitness multinational brands

• Live projects on sports marketing, sponsorship, and event planning

• Interaction with sports professionals, coaches, administrators, and event managers

Such exposure helps bridge academic concepts with real-world sports business scenarios.

Placement Overview

While official placement data specific to this specialization may vary by batch, typical employment opportunities and outcomes for BBA Sports Management graduates include:

Career Opportunities After Graduation

Graduates can pursue careers such as:

• Sports Marketing & Sponsorship Specialist

• Event & Venue Manager

• Sports Operations Coordinator

• Fitness & Wellness Program Manager

• Player & Team Management Executive

• Sports Data Analyst

• Brand & Partnership Manager (Sports)

• Sports Media & Communication Officer

The degree prepares students for work within professional teams, leagues, sports consultancies, fitness organisations, and related service industries.

Why Choose BBA Sports Management at IILM University

• Industry-Focused Curriculum blending business and sports insights

• Practical Exposure via internships and live events

• Holistic Skill Development in management, marketing, analytics, and event planning

• Career Guidance & Placement Support through dedicated placement cell

This program is ideal for students who are passionate about sports and want to combine that passion with management and business acumen.