IILM University, Greater Noida
Course Overview — BBA(Hons) Sports Management
The BBA (Hons) Sports Management program at IILM University, Greater Noida is designed for students passionate about building careers in the ever-growing sports, fitness, events, and entertainment industries. The program integrates business fundamentals with specialized learning in sports governance, sports media, sponsorship, event operations, marketing, analytics, and athlete management.
Students gain hands-on industry exposure through internships, live projects, and sports events, enabling them to develop leadership, team coordination, communication, and analytical decision-making skills essential in the sports ecosystem.
Key Program Features
NEP-aligned 4-year Honours / Honours with Research degree
Practical exposure through sports events, industry visits & internships
Skill-based learning in marketing, analytics, operations & sponsorship
Strong focus on holistic development & career readiness
Guided by industry experts, coaches & corporate mentors
| Feature | Details |
|---|---|
| Program Name | BBA (Hons) Sports Management |
| University | IILM University, Greater Noida |
| Duration | 4 Years |
| Eligibility | 50% in 10+2 |
| Learning Mode | Full-time, On-Campus |
| Industry Focus | Sports, Fitness, Events & Services |
| Career Outcomes | Sports Marketing, Operations, Events, Analytics & Player Management |
Eligibility Criteria
| Requirement | Details |
|---|---|
| Academic Qualification | 10+2 from a recognized board |
| Minimum Marks | 50% aggregate |
| Stream | Open to all streams |
| Admission Process | Merit-based + Personal Interview |
Curriculum Highlights
A blend of management + sports-industry subjects
Core Business Subjects
Principles of Management
Organizational Behaviour
Marketing Management
Business Economics
Financial Accounting
Business Communication
Sports-Focused Subjects
Sports Management & Organization
Sports Event & Venue Management
Sports Marketing & Sponsorship
Sports Media & Broadcasting
Sports Law & Ethics
Sports Analytics
Fitness & Wellness Management
Player & Talent Management
Experiential Learning
Internships in sports companies/leagues
Live projects & field learning
Grooming & personality enhancement modules
Career & Placement Opportunities
| Aspect | Details |
|---|---|
| Placement Support | Dedicated placement cell with industry tie-ups |
| Average Salary | ₹5–8 LPA (varies by role, performance & market trends) |
| Top Roles | Event Manager, Sports Analyst, Sponsorship Executive, Team Coordinator, Sports Marketing Associate |
| Work Sectors | Sports federations, leagues, clubs, fitness chains, marketing firms, media & broadcasting |
Potential Recruiters
Sports marketing agencies
Event management & promotions companies
Health & fitness corporate chains
Media, analytics & broadcasting networks
Professional teams & academies
Why Choose This Program at IILM?
Learn directly from industry professionals & faculty experts
State-of-the-art campus with sports facilities & modern labs
Skill-development in leadership, teamwork & communication
Industry-aligned curriculum ensuring strong employability
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