IILM University, Greater Noida

Course Overview —MBA Marketing Management

The MBA in Marketing Management at IILM University, Greater Noida is a career-oriented postgraduate program designed to develop expertise in marketing strategy, brand management, digital marketing, consumer behaviour, and sales leadership.

The program blends theoretical concepts with real-world business exposure, enabling students to understand market dynamics, customer insights, analytics-driven decision-making, and integrated marketing communication. Emphasis is placed on digital transformation, data-driven marketing, and industry projects, preparing graduates for leadership roles in competitive markets.

Key Highlights

• Industry-aligned marketing curriculum

• Strong focus on digital & data-driven marketing

• Case studies, live projects & internships

• Exposure to branding, analytics & sales strategy

• Strong placement & corporate mentoring support

Eligibility Criteria

Curriculum Highlights

Core Management Subjects

• Principles of Management

• Financial & Management Accounting

• Business Economics

• Organizational Behaviour

• Operations & Supply Chain Management

• Business Research Methods

Marketing Specialisation Subjects

• Marketing Management

• Consumer Behaviour

• Brand Management

• Sales & Distribution Management

• Advertising & Integrated Marketing Communication

• Digital Marketing & Social Media Strategy

• Marketing Analytics

• Customer Relationship Management (CRM)

Experiential Learning

• Live industry projects

• Case study analysis

• Marketing simulations

• Summer internship

• Final capstone project

Internships & Industry Exposure

Students gain exposure through:

• Internships with FMCG, IT, retail & service companies

• Live marketing campaigns & field projects

• Industry interactions & guest lectures

• Certifications in digital marketing & analytics

Placement Overview

Career Opportunities

Graduates can pursue roles such as:

• Marketing Manager

• Brand Manager

• Digital Marketing Strategist

• Product Manager

• Sales & Business Development Manager

• Market Research Analyst

• Growth & Performance Marketing Manager

Graduates can also pursue PhD, entrepreneurship, or advanced certifications.

Why Choose MBA Marketing Management at IILM University?

• Updated curriculum aligned with market trends

• Strong focus on digital, analytics & branding

• Industry exposure through projects & internships

• Experienced faculty & corporate mentors

• Excellent placement & leadership development support