JSPM’s Kautilya Institute of Management and Research

MBA in Marketing Management at JSPM, Pune

The MBA in Marketing Management at JSPM, Pune is a two-year postgraduate program designed to develop strategic marketing, consumer behavior analysis, and brand management skills required in today’s highly competitive and digitally driven marketplace. The program focuses on market research, sales strategy, digital marketing, branding, and customer relationship management, preparing students for leadership roles in marketing, sales, and business development across industries.

The curriculum integrates theoretical concepts, real-world case studies, marketing tools, live projects, and internships, ensuring students gain practical exposure along with strong managerial foundations.

MBA in Marketing Management Course Fee

The course fee for the MBA in Marketing Management program at JSPM, Pune is structured as per university and institutional norms. Fee details may vary depending on the academic year and admission category and are communicated during the admission process.

MBA in Marketing Management Course Details

Eligibility Criteria for MBA in Marketing Management

To be eligible for admission to the MBA in Marketing Management program at JSPM, Pune, candidates must meet the following criteria:

• Educational Qualification: Bachelor’s degree in any discipline from a recognized university with the minimum aggregate percentage as prescribed by the institute.

• Entrance Exams: Valid score in accepted management entrance exams such as MAH-CET / CAT / MAT / XAT / CMAT / ATMA (as applicable).

• Final-Year Students: Candidates appearing in the final year of graduation may also apply, subject to completion of degree requirements.

MBA in Marketing Management Course Outline

The curriculum is designed to provide a strong foundation in management principles along with specialized expertise in marketing strategy and execution.

Year 1: Core Management Foundation

• Principles of Management

• Managerial Economics

• Financial Accounting

• Business Statistics

• Marketing Management

• Organizational Behavior

• Operations Management

• Business Communication

Year 2: Marketing Management Specialization

• Consumer Behavior

• Marketing Research

• Brand Management

• Sales and Distribution Management

• Digital Marketing and Social Media Strategy

• Integrated Marketing Communication

• Services Marketing

• Strategic Marketing Management

• Retail and Channel Management

• Summer Internship Project

Career Scope after MBA in Marketing Management

Graduates of the MBA in Marketing Management program at JSPM, Pune can explore career opportunities across various industries, including:

• FMCG and Consumer Goods Companies

• Advertising and Digital Marketing Agencies

• IT and Technology Firms

• Retail and E-commerce Companies

• Media and Entertainment Organizations

• Consulting and Market Research Firms

• Startups and Entrepreneurial Ventures

Career Profiles

After completing an MBA in Marketing Management, students can pursue roles such as:

• Marketing Manager

• Brand Manager

• Digital Marketing Manager

• Sales Manager

• Market Research Analyst

• Product Manager

• Business Development Manager

• Advertising and Media Planner

• Customer Relationship Manager

Career pathways also include marketing consulting, entrepreneurship, growth marketing roles, and senior leadership positions with experience.

Conclusion

The MBA in Marketing Management at JSPM, Pune offers a dynamic platform for students aspiring to build successful careers in marketing and business development. With a market-oriented curriculum, practical exposure, digital marketing focus, and industry interaction, the program equips graduates with the skills, creativity, and strategic mindset required to excel in today’s evolving marketing landscape.