

BBA (Business Analytics) at Lovely Professional University
Lovely Professional University (LPU) is renowned for offering a wide variety of courses with global recognition. One of the standout programs provided by LPU is the Bachelor of Business Administration (BBA) in Business Analytics. This program is designed to equip students with the skills required to analyze and interpret business data, enabling them to make informed and strategic business decisions. With the growing demand for data-driven decision-making in businesses, this course offers vast career opportunities and a solid foundation for future leaders in the analytics domain.
The BBA in Business Analytics is a comprehensive 3-year undergraduate program that combines the core principles of business administration with data analytics. As businesses are increasingly reliant on data to drive their strategies, this course provides students with the essential tools and techniques to process, analyze, and interpret data effectively. The program prepares students for a career in the fast-paced, ever-growing field of business analytics, providing them with the knowledge to make decisions based on data, trends, and predictive models.
BBA (Business Analytics) Course Duration
The BBA (Business Analytics) program at Lovely Professional University is designed to be completed over a span of 3 years. The program is divided into six semesters, with each semester providing students with a blend of theoretical knowledge and practical experience. Throughout the course, students will gain a solid understanding of business concepts as well as the technical and analytical skills required to handle complex data.
BBA (Business Analytics) Course Fees
The annual fee structure for the BBA in Business Analytics at Lovely Professional University is as follows:
| Course Name | BBA (Business Analytics) |
|---|---|
| Course Duration | 3 Years |
| Annual Fee | ₹100,000 |
| Total Fee for 3 Years | ₹300,000 |
The fee covers tuition, access to course materials, and other university-related expenses. Students are also encouraged to invest in additional resources such as books, software, and analytical tools, which may be required throughout the course.
Eligibility Criteria for BBA (Business Analytics) at LPU
To be eligible for admission to the BBA (Business Analytics) program at Lovely Professional University, candidates must meet the following academic requirements:
Academic Qualification: Candidates must have passed their 10+2 or equivalent examination with a minimum of 60% aggregate marks. The candidate should have studied English as one of the subjects in their 10+2 course.
For candidates who have not studied English as a subject in 10+2: The condition of having studied English may be waived off. However, the candidate must have studied in an English medium school or have completed an equivalent program where English was the primary medium of instruction.
Relaxation: A 5% relaxation in the eligibility criteria is provided to candidates from the North-East states, Sikkim, Defense Personnel, their dependents, or wards of Kashmiri Migrants.
BBA (Business Analytics) Courses Outline
The curriculum for the BBA (Business Analytics) is structured to give students a well-rounded education in business management and data analytics. Below is a brief overview of the major subjects that students will study during the course:
| Semester | Subjects |
|---|---|
| Semester 1 | Business Mathematics, Principles of Management, Organizational Behavior, Microeconomics, Business Communication, Business Ethics |
| Semester 2 | Financial Accounting, Macro Economics, Business Statistics, Marketing Management, Data Analysis & Interpretation, Computer Applications in Business |
| Semester 3 | Management Accounting, Business Research Methods, Database Management Systems, Business Law, Business Intelligence, Marketing Analytics |
| Semester 4 | Human Resource Management, Financial Management, Operations Research, Data Mining, Predictive Analytics, Consumer Behavior |
| Semester 5 | International Business, Advanced Business Analytics, Data Visualization, Corporate Finance, Supply Chain Analytics, Strategic Management |
| Semester 6 | Project Work, Business Forecasting, Enterprise Resource Planning, Data-Driven Decision Making, Business Analytics for Marketing, Internship/Industry Project |
The subjects are carefully crafted to ensure that students are equipped with both theoretical knowledge and practical skills in analytics and business management. This allows them to handle real-world business challenges using data-driven solutions.
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