Maharishi Markandeshwar University
BBA at Maharishi Markandeshwar University
The Bachelor of Business Administration (BBA) at Maharishi Markandeshwar University is a 3-year undergraduate course. It is carefully structured to cater to the growing demand for skilled professionals in the global business arena. Through a mix of theory and practical applications, students are prepared to face the challenges of the corporate world, entrepreneurship, and management roles.
MMU BBA Eligibility Criteria
To be eligible for admission into the BBA program at Maharishi Markandeshwar University, candidates must meet the following requirements:
| Criteria | Details |
|---|---|
| Educational Qualification | The candidate must have passed the 10+2 examination or its equivalent from a recognized board with a minimum of 50% aggregate marks. |
| Subject Requirements | The candidate should have studied English as one of the subjects in their 10+2 curriculum. |
Course Duration
The BBA program is a 3-year undergraduate course, divided into six semesters. The duration is designed to provide students with a balanced approach of theoretical knowledge and practical application. Each year is further split into two semesters, which ensures that students are continually progressing and learning throughout their time at the university.
MMU BBA Course Fee Structure
| Fee Component | Amount (INR) |
|---|---|
| Tuition Fee | 40,000 |
| Examination Fee | 5,000 |
| Laboratory/Practical Fee | 5,000 |
| Other Administrative Fees | 3,500 |
| Total | 53,500 |
MMU BBA Course Outline
The BBA program at Maharishi Markandeshwar University is designed to provide a comprehensive understanding of the key areas of business and management. The curriculum is updated regularly to reflect industry trends and demands.
Year 1: Foundation of Business
The first year introduces students to the core concepts of business and lays the foundation for the more specialized studies in later years.
Semester 1
| Subject Name | Description |
|---|---|
| Principles of Management | Overview of management concepts, functions, and practices. |
| Business Communication | Focus on effective communication skills in a business environment. |
| Financial Accounting | Basic principles of accounting, financial statements, and bookkeeping. |
| Business Economics | Understanding of microeconomics and macroeconomics in a business context. |
| Business Mathematics | Basic mathematical concepts used in business problem-solving. |
| Computer Applications in Business | Introduction to basic computer software used in business operations. |
Semester 2
| Subject Name | Description |
|---|---|
| Organizational Behavior | Study of human behavior in organizations and its impact on performance. |
| Marketing Management | Principles of marketing, consumer behavior, and market research. |
| Business Law | Understanding legal issues in business, including contracts and business ethics. |
| Cost Accounting | Principles of cost accounting, budgeting, and financial planning. |
| Human Resource Management | The fundamentals of managing human resources within organizations. |
| Entrepreneurship | Basic concepts of entrepreneurship, business startups, and innovations. |
Year 2: Core Business Knowledge
In the second year, students delve deeper into specialized subjects, providing them with a thorough understanding of the business landscape.
Semester 3
| Subject Name | Description |
|---|---|
| Financial Management | Concepts and techniques used for managing the finances of a business. |
| Operations Management | Study of production, supply chain management, and operations strategies. |
| Business Statistics | Application of statistical tools for decision-making and problem-solving in business. |
| International Business | Global business environment, international trade, and strategies for global expansion. |
| Corporate Social Responsibility | Study of ethical issues, sustainability, and the role of business in society. |
Semester 4
| Subject Name | Description |
|---|---|
| Management Information Systems | Understanding information systems used for managing business data and decision-making. |
| Strategic Management | Formulation and implementation of business strategies for achieving long-term objectives. |
| Retail Management | Principles of managing retail businesses, including inventory, sales, and customer relationships. |
| Investment Management | Study of investment strategies, portfolio management, and financial instruments. |
| E-Commerce | Introduction to online business models, digital marketing, and e-commerce platforms. |
Year 3: Advanced Business Skills and Specializations
The final year focuses on refining the skills necessary to excel in the professional world. Students will also have the opportunity to choose elective subjects to specialize in specific areas of interest.
Semester 5
| Subject Name | Description |
|---|---|
| Leadership & Change Management | Study of leadership styles, managing change, and leading teams. |
| Project Management | Principles and techniques used in managing projects, including planning, execution, and monitoring. |
| Innovation and Technology Management | Study of innovation processes, technology integration, and their impact on business. |
| Business Ethics and Governance | Understanding the ethical responsibilities and governance practices in modern businesses. |
| Elective (Optional) | Specialized subjects based on personal interests and career goals. |
Semester 6
| Subject Name | Description |
|---|---|
| Capstone Project/Internship | Real-world business projects or internships to apply learned concepts. |
| Business Strategy Simulation | A simulation exercise to develop strategic thinking and decision-making skills. |
| Elective (Optional) | Additional specialization options based on industry needs. |
MMU BBA Career Opportunities
Graduates of the BBA program at Maharishi Markandeshwar University are equipped to take on a wide range of roles across various industries. Some of the potential career paths include:
Business Consultant
Advising organizations on strategies to improve efficiency and profitability.
Marketing Manager
Managing marketing campaigns, analyzing market trends, and developing strategies.
Human Resources Manager
Overseeing recruitment, employee relations, and organizational development.
Financial Analyst
Analyzing financial data, preparing reports, and advising on investment decisions.
Entrepreneur
Starting and managing a new business venture.
The Bachelor of Business Administration (BBA) at Maharishi Markandeshwar University provides students with the skills, knowledge, and practical experience necessary to excel in the competitive world of business. With a comprehensive curriculum, hands-on learning opportunities, and exposure to real-world business scenarios, students are well-prepared to embark on successful careers in various industries. The program’s flexibility and robust academic framework make it an ideal choice for students seeking a strong foundation in business management.
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