Maharishi Markandeshwar University

BBA in Digital Marketing at Maharishi Markandeshwar University 

Maharishi Markandeshwar University (MMU) is renowned for its commitment to providing world-class education in a wide array of fields. Among the most dynamic and rapidly evolving disciplines is Digital Marketing. The Bachelor of Business Administration (BBA) program with a specialization in Digital Marketing offers a comprehensive curriculum aimed at equipping students with the latest tools, strategies, and techniques in the digital marketing world.

BBA in Digital Marketing Course Fee 

The total cost of the BBA in Digital Marketing program is 53,500 per year. This includes tuition fees, lab access, and other essential services offered by the university. Additional costs for books, study materials, and examination fees may apply.

Eligibility Criteria for BBA in Digital Marketing  

To apply for the BBA in Digital Marketing program at Maharishi Markandeshwar University, candidates must fulfill the following eligibility criteria:

• Academic Qualification: Candidates must have completed their 10+2 examination from a recognized board.
• Subject Requirement: English must be one of the subjects in their higher secondary education.
• Minimum Marks: There may be a minimum marks requirement, which can be confirmed at the time of application.

The program is open to students from all streams (Arts, Commerce, Science) as long as they meet the basic eligibility conditions.

BBA in Digital Marketing Course Outline

The BBA in Digital Marketing program covers a variety of subjects aimed at developing skills in both business administration and digital marketing.

Year 1: Foundation of Business and Digital Marketing

The first year lays the foundation of business management principles while introducing students to the core aspects of digital marketing. Students will get familiar with traditional business topics like financial accounting, marketing management, and entrepreneurship, along with an introduction to the digital marketing world.

Key Subjects:

1. Principles of Management: This subject introduces management functions, principles, and techniques used in businesses.
2. Digital Marketing: An introductory course focusing on the evolution of digital marketing, its platforms, and tools.
3. Financial Accounting: A basic understanding of accounting principles and their application in businesses.
4. Marketing Management: Fundamental marketing strategies, product lifecycle, consumer behavior, and marketing mix.
5. Entrepreneurship: Helps students develop an entrepreneurial mindset and skills for starting and managing new ventures.

Year 2: Digital Marketing Strategies and Analytics

In the second year, the program delves deeper into specialized digital marketing topics. Students learn how to leverage digital channels for business growth, understand web analytics, and create effective digital marketing strategies.

Key Subjects:

1. Digital Marketing Strategy: Covers advanced digital marketing tactics for building brand presence and customer acquisition.
2. SEO (Search Engine Optimization): In-depth learning of techniques to increase website visibility on search engines.
3. Social Media Marketing: Teaches how to leverage social platforms like Facebook, Instagram, and LinkedIn to promote brands.
4. Content Marketing: Focuses on creating and managing valuable content to attract and engage customers.
5. E-Commerce: Study of online businesses and how to run successful digital stores.

Year 3: Advanced Digital Marketing Topics and Practical Application

The third year focuses on advanced digital marketing topics and gives students the opportunity to work on real-world projects, internships, and capstone projects. This practical exposure will enhance students' readiness for the job market.

Key Subjects:

1. Digital Advertising: Covers the principles and techniques for paid digital advertising across platforms like Google Ads and social media.
2. Web Analytics: A deep dive into data collection and analysis to drive digital marketing decisions.
3. Online PR: Learn about public relations strategies in the digital age and how to manage brand reputation online.
4. Marketing Automation: Tools and techniques for automating marketing processes to save time and improve efficiency.
5. Live Project and Internship: A hands-on experience where students apply their learning in real business scenarios.

The BBA with Specialization in Digital Marketing program at Maharishi Markandeshwar University is an ideal choice for students who are passionate about business and eager to explore the vast opportunities within the digital marketing field. With a well-rounded curriculum, hands-on experience, and strong industry links, this program ensures that students graduate with the skills and knowledge needed to succeed in the dynamic world of digital marketing.