Maharishi Markandeshwar University

MBA in Marketing Management at Maharishi Markandeshwar University (MMU)

This advanced degree is designed to equip students with the essential skills, knowledge, and expertise needed to excel in the competitive field of marketing. With a robust curriculum, expert faculty, and state-of-the-art infrastructure, MMU provides an ideal platform for aspiring marketing professionals.

MBA in Marketing Management Course Details

• Duration: 2 Years (4 Semesters)
• Course Fee: 118,500 per year
• Mode of Study: Full-time, On-campus
• Eligibility Criteria: Graduation with a minimum of 60% marks and valid scores from MAT/CAT/CMAT/XAT exams
• Specialization: Marketing Management

Eligibility Criteria for MBA in Marketing Management 

To be eligible for the MBA in Marketing Management at Maharishi Markandeshwar University, candidates must meet the following requirements:

• Educational Qualification: Candidates must possess a graduation degree (in any discipline) from a recognized university or institution with a minimum of 60% marks.

• Entrance Exam Scores: Candidates are required to have a valid score in one of the following management entrance exams:

  • MAT (Management Aptitude Test)
  • CAT (Common Admission Test)
  • CMAT (Common Management Admission Test)
  • XAT (Xavier Aptitude Test)

• Age Limit: There is no specific age limit for candidates applying for this program, making it open to a wide range of aspirants, including working professionals and recent graduates.

Note: Candidates are required to meet the minimum qualifying marks in the entrance exam to be eligible for the admission process.

MMU MBA in Marketing Management Course Fee Structure

The MBA in Marketing Management at MMU is designed to offer a high-quality education at an affordable fee. The fee structure for the program is as follows:

The total fee for the two-year program is approximately 287,000. The fees are payable annually, and the payment schedule can be discussed with the university administration.

Career Opportunities after MBA in Marketing Management

An MBA in Marketing Management opens up a wide range of career opportunities in the marketing and business sectors. Graduates can pursue various roles in both private and public organizations, as well as multinational corporations. Some of the popular career options available for MBA Marketing graduates include:

• Marketing Manager
  Oversee marketing strategies, campaigns, and promotions to enhance brand visibility and customer engagement.

• Brand Manager
  Responsible for managing and promoting a brand’s image, identity, and growth.

• Digital Marketing Manager
  Specializes in online marketing strategies, social media marketing, SEO, and email marketing campaigns.

• Market Research Analyst
  Conducts market research, analyzes consumer data, and provides insights into marketing trends and competitor strategies.

• Sales Manager
  Leads the sales team, develops sales strategies, and ensures revenue generation through effective marketing practices.

• Advertising Manager
  Oversees the creation, execution, and monitoring of advertising campaigns for products and services.

• Product Manager
  Manages the lifecycle of products, from development to market launch, focusing on the product’s positioning, pricing, and promotion.

• Public Relations Specialist
  Develops and maintains the company’s public image through media and customer relations.

The MBA in Marketing Management is a comprehensive two-year program that offers in-depth training in the various aspects of marketing, including brand management, consumer behavior, digital marketing, marketing research, and strategic marketing. The course has been designed to prepare students for leadership roles in the marketing industry, equipping them with the necessary tools to understand and manage complex marketing strategies and campaigns.