Pimpri Chinchwad University [PCU], Pune

BBA in Advertising, Events and Public Relations

The Bachelor of Business Administration (BBA) in Advertising, Events and Public Relations at Pimpri Chinchwad University (PCU) is an undergraduate program designed to develop creative, strategic, and communication-driven professionals for the branding, media, events, and corporate communication industries. The program blends business fundamentals with specialized knowledge in advertising, event management, and public relations.

Program Overview

• Program Level: Undergraduate

• Duration: 3 Years (6 Semesters)

• Mode: Full-time

The program focuses on strategic communication, brand building, media relations, and experiential marketing with strong industry relevance.

Curriculum Highlights

The curriculum typically includes:

• Principles of Management

• Advertising Management

• Media Planning and Buying

• Public Relations Strategies and Practices

• Event Planning and Management

• Brand Communication and Promotion

• Digital Advertising and Social Media Marketing

• Corporate Communication

• Consumer Behavior

• Marketing Research and Analytics

The program emphasizes case studies, live projects, simulations, and internships.

Learning Outcomes

On completion of the program, students will be able to:

• Design and execute advertising and promotional campaigns

• Plan and manage corporate, social, and cultural events

• Handle public relations and media communication effectively

• Apply branding and communication strategies in business contexts

• Demonstrate creativity, strategic thinking, and professional communication skills