UPES
Private|Estd. 2003|NAAC Grade A|NIRF #45 (Overall) 2026
The BBA (Digital Business) at UPES University, Dehradun is a forward-thinking program designed to equip students with business acumen and digital expertise. This three-year undergraduate program integrates technology, marketing, and management, preparing students for dynamic roles in the digital economy. With strong placement support, this program is an ideal choice for those aspiring to lead in the digital business sector.
| Parameter | Details |
|---|---|
| University Name | UPES University, Dehradun |
| Course Name | BBA (Digital Business) |
| Duration | 3 Years |
| Course Fee | INR 3,70,000 |
| Eligibility | Minimum 50% marks in Class X and XII |
| Entrance Exams | UPESMET-UG / UGAT / CUET / Board Marks |
| Placement Support | Yes |
| Specializations Offered | Technology Infrastructure Management, Digital Marketing |
Graduates from this program can explore various career paths in top industries, including:
Technology Infrastructure Management – IT consulting, digital transformation, cloud computing.
Digital Marketing – SEO, social media management, content marketing, e-commerce.
Business Strategy & Operations – Data-driven decision-making, digital entrepreneurship.
Project Management – Agile business processes, product management.
UPES University provides comprehensive placement support, ensuring students get access to internships, industry exposure, and job opportunities with top companies. The university collaborates with leading digital firms, startups, and multinational corporations to help students secure high-paying roles in the digital business landscape.
Dehradun, Uttarakhand

Dehradun, Uttarakhand

Dehradun, Uttarakhand
Dehradun, Uttarakhand
Dehradun, Uttarakhand