Apeejay Stya University

BBA (Honours) in Marketing at Apeejay Stya University

Apeejay Stya University presents an industry-oriented BBA (Honours) in Marketing programme, designed to prepare students for dynamic careers in marketing and business management. This course is ideal for those seeking to acquire in-depth knowledge of marketing principles, practical management skills, and the ability to adapt to evolving market trends.

The BBA (Honours) in Marketing programme aims to provide students with the tools and expertise needed to excel in marketing and related fields. With an emphasis on practical learning and exposure to real-world business challenges, this course builds a strong foundation for careers in various domains, including advertising, sales, media, and market research.

BBA (Honours) Programme Highlights

Course Objectives

The primary aim of the BBA in Marketing programme is to provide students with a comprehensive understanding of marketing concepts and strategies. Key objectives include:

• Developing knowledge of the latest marketing trends and tools.
• Preparing students for diverse roles in FMCG, consumer durables, advertising, market research, media, sales, and distribution.
• Building entrepreneurial skills for students who aspire to start their own businesses.

Key Benefits of the Program

1. Industry-Ready Skills:
   The course equips students with essential business and marketing knowledge, enabling them to thrive in both private and public sector organizations.

2. Solid Academic and Practical Training:
   Students receive a robust academic foundation complemented by practical exposure to real-world scenarios, ensuring they are job-ready upon graduation.

3. Career Opportunities in Diverse Sectors:
   Graduates can explore roles in FMCG, advertising, retail marketing, media, and more.

4. Entrepreneurial Empowerment:
   The programme encourages entrepreneurial thinking and provides the skills necessary to start and manage a business successfully.

5. Life Skills Development:
   In addition to technical expertise, the course emphasizes personality development, written and verbal communication, business etiquettes, and other life skills.

Career Opportunities after BBA (Honours) in Marketing

A degree in BBA (Honours) in Marketing opens doors to a variety of rewarding careers, including:

• FMCG and Consumer Durables: Marketing and sales roles in fast-moving consumer goods and durable goods companies.
• Advertising and Media: Creative and managerial roles in advertising agencies and media houses.
• Market Research: Positions involving data analysis, consumer behavior studies, and market trend analysis.
• Retail Marketing: Strategic roles in retail chain management and branding.
• Sales and Distribution: Opportunities to manage and optimize sales channels and distribution networks.

Eligibility Criteria for BBA (Honours) in Marketing

To apply for the BBA (Honours) in Marketing programme, candidates must:

• Have completed 10+2 from CBSE or an equivalent board.
• Achieve a minimum of 50% aggregate marks in their qualifying examinations.

Programme Structure

Why Choose Apeejay Stya University?

• Experienced Faculty: Professors with expertise in business management and experience teaching at postgraduate levels.
• Industry Connect: Strong focus on industry partnerships and internships for hands-on learning.
• Comprehensive Curriculum: A balanced mix of theoretical knowledge, practical skills, and life skills.
• State-of-the-Art Infrastructure: Modern classrooms, well-equipped labs, and a conducive learning environment.

The BBA (Honours) in Marketing at Apeejay Stya University is an ideal choice for aspiring marketers and business professionals. By combining academic rigor with practical learning, the programme ensures graduates are equipped with the skills and knowledge to succeed in the competitive world of business and marketing.

Take the first step towards a fulfilling career in marketing—enroll today!

For further details and admissions, visit our website or contact our admissions office.