

Bachelor of Business Administration (BBA) / BBA (Hons.) in Business Psychology at Atlas SkillTech University, Mumbai
The Bachelor of Business Administration (BBA) / BBA (Hons.) in Business Psychology at Atlas SkillTech University, Mumbai is an interdisciplinary undergraduate program designed to merge psychological principles with business management practices. The program prepares students to understand human behavior in organizational settings, consumer psychology, and workplace dynamics, enabling data-driven and people-focused business decisions.
BBA / BBA (Hons.) (Business Psychology) Course Details
Course Fee: ₹4,87,200 per year
One-Time Enrollment Fee: ₹50,000
Duration:
BBA: 3 Years (6 Semesters)
BBA (Hons.): 3 Years (6 Semesters) + 1 Additional Year (2 Semesters for Honours Degree)
Eligibility: 10+2 or equivalent from a recognized board with a minimum of 50% aggregate marks (any stream)
BBA / BBA (Hons.) (Business Psychology) Course
The curriculum is designed to develop competencies in organizational behavior, consumer psychology, human resource management, and leadership, combined with practical exposure and internships.
| Year | Core Subjects | Specialization / Elective Subjects | Practical Components |
|---|---|---|---|
| 1st Year | Principles of Management, Introduction to Psychology | Business Communication | Case Studies, Behavioral Exercises |
| 2nd Year | Organizational Behavior, Consumer Psychology | Motivation & Leadership, HR Fundamentals | Industry Interaction, Role-Play Labs |
| 3rd Year | Applied Psychology in Business, Decision Making | Industrial & Workplace Psychology | Internship, Research Projects |
| 4th Year (Hons.) | Advanced Business Psychology, Strategic HR | Psychological Analytics, Talent Management | Capstone Project, Internship |
Career Scope after BBA / BBA (Hons.) (Business Psychology)
Graduates are prepared for roles that require insight into human behavior and business strategy, enabling them to contribute effectively to organizational success.
Job Profiles & Key Responsibilities
Organizational Behavior Analyst: Improve employee performance and engagement
HR Executive / Consultant: Recruit, manage, and develop talent
Consumer Psychologist / Marketing Analyst: Understand consumer behavior for marketing strategies
Talent & Performance Manager: Design programs for employee growth
Leadership & Training Specialist: Conduct training and development interventions
Business Research Analyst: Apply psychological insights to business research
Career Sectors
Graduates can build careers in:
Corporate HR & Talent Management
Marketing & Consumer Research
Consulting & Advisory Services
Organizational Development Firms
Startups & Entrepreneurship
Training & Development Companies
Why Choose BBA / BBA (Hons.) (Business Psychology) at Atlas SkillTech University, Mumbai?
- The BBA / BBA (Hons.) in Business Psychology at Atlas SkillTech University offers an industry-aligned curriculum, practical labs, internships, and expert mentorship, combining psychology and business acumen. Students are prepared to become HR professionals, organizational consultants, consumer analysts, and business psychologists capable of making informed, people-centered business decisions.
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