Atlas SkillTech University, Mumbai

Bachelor of Business Administration (BBA) / BBA (Hons.) in Marketing at Atlas SkillTech University, Mumbai

The Bachelor of Business Administration (BBA) / BBA (Hons.) in Marketing at Atlas SkillTech University, Mumbai is a future-focused undergraduate program designed to build strong foundations in marketing principles, consumer behavior, brand management, digital marketing, and strategic sales. The program blends theory, real-world case studies, live projects, and industry exposure to prepare students for dynamic careers in marketing, branding, and business growth.

BBA / BBA (Hons.) (Marketing) Course Details

• Course Fee: ₹4,87,200 per year

• One-Time Enrollment Fee: ₹50,000

• Duration:

  • BBA: 3 Years (6 Semesters)

  • BBA (Hons.): 3 Years (6 Semesters) + 1 Additional Year (2 Semesters for Honours Degree)

• Eligibility: 10+2 or equivalent from a recognized board with a minimum of 50% aggregate marks (any stream)

BBA / BBA (Hons.) (Marketing) Course 

The curriculum is structured to develop analytical thinking, creative marketing skills, digital expertise, and strategic decision-making, supported by practical exposure and internships.

Career Scope after BBA / BBA (Hons.) (Marketing)

Graduates gain access to diverse roles in marketing, branding, sales, digital strategy, and business development across industries.

Job Profiles & Key Responsibilities

• Marketing Executive: Plan and execute marketing campaigns

• Brand Manager: Manage brand positioning and identity

• Digital Marketing Specialist: Handle SEO, social media, and online campaigns

• Market Research Analyst: Analyze consumer data and market trends

• Sales & Business Development Executive: Drive revenue growth and client acquisition

• Product Marketing Manager: Launch and promote products effectively

Career Sectors

Graduates can build careers in:

• FMCG & Consumer Goods Companies

• Advertising, Media & Digital Agencies

• E-commerce & Retail Brands

• IT, EdTech & FinTech Companies

• Startups & Entrepreneurial Ventures

• Corporate Marketing & Sales Departments

Why Choose BBA / BBA (Hons.) (Marketing) at Atlas SkillTech University, Mumbai?

• The BBA / BBA (Hons.) in Marketing at Atlas SkillTech University offers industry-integrated learning, hands-on marketing projects, internships, and expert mentorship. With a strong focus on digital marketing, analytics, and strategic branding, the program prepares students to become industry-ready marketing professionals and future business leaders.