Atlas SkillTech University, Mumbai

Bachelor of Design (B.Des) / B.Des (Hons.) in Strategic Design & Management at Atlas SkillTech University, Mumbai

The Bachelor of Design (B.Des) / B.Des (Hons.) in Strategic Design & Management at Atlas SkillTech University, Mumbai is an interdisciplinary undergraduate program that combines design thinking, business strategy, innovation management, and leadership. The program is designed for students who aspire to work at the intersection of design, business, and strategy, enabling them to solve complex problems, drive innovation, and lead design-led organizations.

B.Des / B.Des (Hons.) (Strategic Design & Management) Course Details

• Course Fee: ₹7,03,500 per year

• One-Time Enrollment Fee: ₹50,000

• Duration:

  • B.Des: 3 Years (6 Semesters)

  • B.Des (Hons.): 3 Years (6 Semesters) + 1 Additional Year (2 Semesters for Honours Degree)

• Eligibility: 10+2 or equivalent from a recognized board with a minimum of 50% aggregate marks (any stream)

B.Des / B.Des (Hons.) (Strategic Design & Management) Course 

The curriculum integrates design methodologies, business frameworks, market research, innovation strategy, and leadership skills, supported by real-world projects and industry exposure.

Career Scope after B.Des / B.Des (Hons.) (Strategic Design & Management)

Graduates are prepared for careers that require creative leadership, strategic insight, and design-led decision-making across industries.

Job Profiles & Key Responsibilities

• Strategic Designer: Apply design thinking to business and innovation challenges

• Design Manager: Lead creative teams and manage design processes

• Innovation Consultant: Develop strategies for product, service, and business innovation

• Brand Strategist: Shape brand vision, positioning, and experience

• Service Designer: Design customer-centric services and experiences

• Entrepreneur / Startup Founder: Build and scale design-driven ventures

Career Sectors

Graduates can work across diverse sectors such as:

• Design & Innovation Consulting Firms

• Corporate Strategy & Design Teams

• FMCG, Retail & Consumer Brands

• Technology & Digital Product Companies

• Startups & Entrepreneurial Ventures

• Social Innovation & Impact Organizations

Why Choose B.Des / B.Des (Hons.) (Strategic Design & Management) at Atlas SkillTech University, Mumbai?

The B.Des / B.Des (Hons.) in Strategic Design & Management at Atlas SkillTech University offers a unique blend of creativity and business acumen, supported by studio-based learning, industry mentorship, internships, and global design perspectives. The program develops future-ready leaders who can drive innovation, manage design strategically, and create meaningful impact in competitive global markets.