Atlas SkillTech University, Mumbai

Master of Business Administration (MBA) in Business Analytics + Digital Marketing & Advertising at Atlas SkillTech University, Mumbai

The MBA in Business Analytics + Digital Marketing & Advertising at Atlas SkillTech University, Mumbai is a two-year dual-specialization postgraduate program designed for students aiming to develop strong analytical skills alongside expertise in digital marketing strategies. The program integrates data-driven business insights with creative marketing approaches, preparing graduates for high-demand roles in modern business and marketing environments.

MBA (Business Analytics + Digital Marketing & Advertising) Course Details

• Course Fee: ₹5,77,500 per year
• One-Time Enrollment Fee: ₹50,000
• Duration: 2 Years (4 Semesters)
• Eligibility: Bachelor’s degree (UG) in any discipline from a recognized university with minimum 50% aggregate marks.

MBA (Business Analytics + Digital Marketing & Advertising) Course 

The curriculum combines quantitative analytics, digital marketing, and strategic business decision-making through practical projects and real-world case studies.

Career Scope after MBA (Business Analytics + Digital Marketing & Advertising)

Graduates can pursue careers in analytics-driven marketing, digital strategy, and data-informed business decision-making.

Job Profiles & Key Responsibilities

• Digital Marketing Manager: Plan, execute, and analyze digital campaigns
• Business Analyst / Data Analyst: Provide data-driven insights to optimize marketing strategies
• SEO / SEM Specialist: Improve online visibility and search engine performance
• Marketing Analytics Consultant: Advise on ROI, metrics, and consumer insights
• Content Strategist / Social Media Manager: Develop content and campaigns based on analytics

Career Sectors

Graduates can work in:

• Digital Marketing Agencies
• E-commerce & Retail Companies
• Analytics & Consulting Firms
• Corporate Marketing & Strategy Departments
• Startups & Tech Companies

Why Choose MBA (Business Analytics + Digital Marketing & Advertising) at Atlas SkillTech University, Mumbai?

• The program at Atlas SkillTech University combines analytical rigor with creative marketing expertise, offering hands-on projects, internships, and mentorship. Graduates are equipped to make data-driven marketing decisions, lead digital campaigns, and drive business growth in a competitive market.