

Master of Business Administration (MBA) in Digital Marketing & Advertising at Atlas SkillTech University, Mumbai
The MBA in Digital Marketing & Advertising at Atlas SkillTech University, Mumbai is a two-year postgraduate program designed to develop expertise in digital strategy, brand communication, advertising, performance marketing, and consumer engagement across digital platforms. The program blends core management fundamentals with cutting-edge digital marketing tools, analytics, and real-world campaign execution to prepare graduates for leadership roles in the digital economy.
MBA (Digital Marketing & Advertising) Course Details
Course Fee: ₹5,77,500 per year
One-Time Enrollment Fee: ₹50,000
Duration: 2 Years (4 Semesters)
Eligibility: Bachelor’s degree (UG) in any discipline from a recognized university with minimum 50% aggregate marks.
MBA (Digital Marketing & Advertising) Course
The curriculum focuses on strategic digital marketing, advertising creativity, data analytics, and campaign management, supported by practical exposure.
| Year | Core Subjects | Specialization / Elective Subjects | Practical Components |
|---|---|---|---|
| 1st Year | Principles of Management, Managerial Economics, Accounting for Managers | Marketing Management, Consumer Behavior, Digital Media Fundamentals | Case Studies, Digital Campaign Projects |
| 2nd Year | Strategic Management, Business Ethics & Governance | SEO & SEM, Social Media Marketing, Brand & Advertising Strategy, Marketing Analytics | Live Campaigns, Internship, Capstone Project |
Career Scope after MBA (Digital Marketing & Advertising)
An MBA in Digital Marketing & Advertising offers high-demand career opportunities across digital branding, performance marketing, and media strategy roles.
Job Profiles & Key Responsibilities
Digital Marketing Manager: Plan and manage multi-platform digital campaigns
Performance Marketing Specialist: Handle paid media, analytics, and ROI optimization
Brand & Advertising Manager: Develop brand communication and creative strategies
Social Media Manager: Build and manage brand presence across social platforms
Marketing Analytics Manager: Track, analyze, and optimize campaign performance
Career Sectors
MBA (Digital Marketing & Advertising) graduates can work in:
Digital Marketing & Advertising Agencies
Media & Communication Firms
E-commerce & D2C Brands
FMCG & Consumer Brands
Technology & Startup Ecosystems
Consulting & Marketing Analytics Firms
Why Choose MBA (Digital Marketing & Advertising) at Atlas SkillTech University, Mumbai?
The MBA in Digital Marketing & Advertising program at Atlas SkillTech University offers a contemporary, industry-aligned curriculum, hands-on digital tools training, live brand campaigns, and strong career orientation. The program equips students with the creative, analytical, and strategic skills required to excel in today’s fast-evolving digital and advertising landscape.
Similar Colleges
- NMIMS Mumbai
Mumbai, Maharashtra
Mumbai UniversityMumbai, Maharashtra
Dwarkadas J Sanghvi College of EngineeringMumbai, Maharashtra
NMIMS Mukesh Patel School of Technology MumbaiMumbai, Maharashtra
- K J Somaiya College of Engineering
Mumbai, Maharashtra