Atlas SkillTech University, Mumbai

Atlas SkillTech University, Mumbai

Equinox Business Park, Ambedkar Nagar, Kurla West, Kurla, Mumbai, Maharashtra
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Private|Estd. 2021|NAAC Grade A

Written By Shilpa Sushil

Updated on – 23 Dec, 2025

Master of Business Administration (MBA) in Digital Marketing & Advertising at Atlas SkillTech University, Mumbai

The MBA in Digital Marketing & Advertising at Atlas SkillTech University, Mumbai is a two-year postgraduate program designed to develop expertise in digital strategy, brand communication, advertising, performance marketing, and consumer engagement across digital platforms. The program blends core management fundamentals with cutting-edge digital marketing tools, analytics, and real-world campaign execution to prepare graduates for leadership roles in the digital economy.

MBA (Digital Marketing & Advertising) Course Details

  • Course Fee: ₹5,77,500 per year

  • One-Time Enrollment Fee: ₹50,000

  • Duration: 2 Years (4 Semesters)

  • Eligibility: Bachelor’s degree (UG) in any discipline from a recognized university with minimum 50% aggregate marks.

MBA (Digital Marketing & Advertising) Course 

The curriculum focuses on strategic digital marketing, advertising creativity, data analytics, and campaign management, supported by practical exposure.

YearCore SubjectsSpecialization / Elective SubjectsPractical Components
1st YearPrinciples of Management, Managerial Economics, Accounting for ManagersMarketing Management, Consumer Behavior, Digital Media FundamentalsCase Studies, Digital Campaign Projects
2nd YearStrategic Management, Business Ethics & GovernanceSEO & SEM, Social Media Marketing, Brand & Advertising Strategy, Marketing AnalyticsLive Campaigns, Internship, Capstone Project

Career Scope after MBA (Digital Marketing & Advertising)

An MBA in Digital Marketing & Advertising offers high-demand career opportunities across digital branding, performance marketing, and media strategy roles.

Job Profiles & Key Responsibilities

  • Digital Marketing Manager: Plan and manage multi-platform digital campaigns

  • Performance Marketing Specialist: Handle paid media, analytics, and ROI optimization

  • Brand & Advertising Manager: Develop brand communication and creative strategies

  • Social Media Manager: Build and manage brand presence across social platforms

  • Marketing Analytics Manager: Track, analyze, and optimize campaign performance

Career Sectors

MBA (Digital Marketing & Advertising) graduates can work in:

  • Digital Marketing & Advertising Agencies

  • Media & Communication Firms

  • E-commerce & D2C Brands

  • FMCG & Consumer Brands

  • Technology & Startup Ecosystems

  • Consulting & Marketing Analytics Firms

Why Choose MBA (Digital Marketing & Advertising) at Atlas SkillTech University, Mumbai?

The MBA in Digital Marketing & Advertising program at Atlas SkillTech University offers a contemporary, industry-aligned curriculum, hands-on digital tools training, live brand campaigns, and strong career orientation. The program equips students with the creative, analytical, and strategic skills required to excel in today’s fast-evolving digital and advertising landscape.

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