

Master of Business Administration (MBA) in Entrepreneurship & Family Business + Digital Marketing at Atlas SkillTech University, Mumbai
The MBA in Entrepreneurship & Family Business + Digital Marketing at Atlas SkillTech University, Mumbai is a two-year dual-specialization postgraduate program designed for students seeking expertise in entrepreneurial management, family business leadership, and digital marketing strategies. The program integrates entrepreneurial skills, business growth planning, and digital marketing techniques to prepare graduates for leadership roles in modern business and online marketing environments.
MBA (Entrepreneurship & Family Business + Digital Marketing) Course Details
Course Fee: ₹5,77,500 per year
One-Time Enrollment Fee: ₹50,000
Duration: 2 Years (4 Semesters)
Eligibility: Bachelor’s degree (UG) in any discipline from a recognized university with minimum 50% aggregate marks.
MBA (Entrepreneurship & Family Business + Digital Marketing) Course
The curriculum emphasizes entrepreneurial leadership, family business management, and digital marketing strategies, supported by practical projects and real-world case studies.
| Year | Core Subjects | Specialization / Elective Subjects | Practical Components |
|---|---|---|---|
| 1st Year | Principles of Management, Managerial Economics, Financial Accounting | Entrepreneurship Fundamentals, Family Business Management, Digital Marketing Basics | Case Studies, Business Simulations |
| 2nd Year | Strategic Management, Investment & Risk Analysis, Business Ethics | Advanced Digital Marketing, Startup Finance, Social Media Marketing | Live Projects, Internship, Capstone Project |
Career Scope after MBA (Entrepreneurship & Family Business + Digital Marketing)
Graduates are prepared for leadership roles in startups, family enterprises, and digital marketing-driven businesses.
Job Profiles & Key Responsibilities
Entrepreneur / Startup Founder: Launch and manage new ventures
Family Business Manager: Oversee governance, succession, and strategic growth
Digital Marketing Manager: Plan and execute online marketing campaigns
Business Strategy Consultant: Advise businesses on growth and digital strategies
Marketing Analytics Specialist: Use data-driven insights to optimize marketing performance
Career Sectors
Graduates can work in:
Startups & Entrepreneurial Ventures
Family-Owned Businesses
Digital Marketing Agencies
E-commerce & Retail Companies
Consulting & Strategy Firms
Why Choose MBA (Entrepreneurship & Family Business + Digital Marketing) at Atlas SkillTech University, Mumbai?
- The program combines entrepreneurial insight, family business management, and digital marketing expertise, providing hands-on projects, internships, and mentorship. Graduates gain the skills to lead businesses, implement effective digital campaigns, and drive growth in competitive markets.
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