Atlas SkillTech University, Mumbai

Master of Business Administration (MBA) in Marketing + Business Analytics at Atlas SkillTech University, Mumbai

The MBA in Marketing + Business Analytics at Atlas SkillTech University, Mumbai is a two-year dual-specialization postgraduate program designed to develop professionals who can combine marketing strategy, consumer insights, and brand management with data-driven decision-making and advanced business analytics. The program prepares students to leverage data, technology, and analytics tools to drive marketing performance and business growth.

MBA (Marketing + Business Analytics) Course Details

• Course Fee: ₹5,77,500 per year

• One-Time Enrollment Fee: ₹50,000

• Duration: 2 Years (4 Semesters)

• Eligibility: Bachelor’s degree (UG) in any discipline from a recognized university with minimum 50% aggregate marks.

MBA (Marketing + Business Analytics) Course 

The curriculum blends marketing fundamentals with analytical techniques, ensuring strong conceptual clarity along with hands-on data exposure.

Career Scope after MBA (Marketing + Business Analytics)

Graduates are equipped to manage marketing functions using analytics-driven insights, making them highly valuable across industries.

Job Profiles & Key Responsibilities

• Marketing Analyst: Analyze consumer and campaign data for actionable insights

• Business Analyst: Support strategic decisions using data analytics

• Digital Marketing Manager: Optimize campaigns using performance analytics

• Brand & Growth Manager: Drive brand growth through data-backed strategies

• CRM & Customer Insights Manager: Improve customer experience and retention

Career Sectors

MBA (Marketing + Business Analytics) graduates can work in:

• FMCG & Consumer Goods Companies

• IT & Analytics Firms

• E-commerce & Digital Platforms

• Consulting & Market Research Agencies

• Banking, FinTech & Financial Services

• Startups & Technology-Driven Businesses

Why Choose MBA (Marketing + Business Analytics) at Atlas SkillTech University, Mumbai?

• The MBA in Marketing + Business Analytics at Atlas SkillTech University offers a future-ready curriculum, strong focus on data, technology, and marketing intelligence, and extensive industry exposure through live projects and internships. The program empowers students to become data-smart marketing leaders capable of driving measurable business outcomes.