Atlas SkillTech University, Mumbai

Atlas SkillTech University, Mumbai

Equinox Business Park, Ambedkar Nagar, Kurla West, Kurla, Mumbai, Maharashtra
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Private|Estd. 2021|NAAC Grade A

Written By Shilpa Sushil

Updated on – 23 Dec, 2025

Master of Business Administration (MBA) in Marketing + Digital Marketing at Atlas SkillTech University, Mumbai

The MBA in Marketing + Digital Marketing at Atlas SkillTech University, Mumbai is a two-year dual-specialization postgraduate program designed to develop professionals with strong expertise in core marketing principles along with digital platforms, performance marketing, and online brand strategies. The program prepares students to manage modern, tech-driven marketing ecosystems using data, creativity, and digital tools.

MBA (Marketing + Digital Marketing) Course Details

  • Course Fee: ₹5,77,500 per year

  • One-Time Enrollment Fee: ₹50,000

  • Duration: 2 Years (4 Semesters)

  • Eligibility: Bachelor’s degree (UG) in any discipline from a recognized university with minimum 50% aggregate marks.

MBA (Marketing + Digital Marketing) Course Outline

The curriculum integrates traditional marketing concepts with advanced digital marketing practices and hands-on industry exposure.

YearCore SubjectsSpecialization / Elective SubjectsPractical Components
1st YearPrinciples of Management, Managerial Economics, Accounting for ManagersMarketing Management, Consumer Behaviour, Marketing ResearchCase Studies, Market Research Projects
2nd YearStrategic Management, Business Ethics & GovernanceDigital Marketing Strategy, SEO & SEM, Social Media Marketing, Performance & Influencer MarketingLive Digital Campaigns, Internship, Capstone Project

Career Scope after MBA (Marketing + Digital Marketing)

Graduates gain strong capabilities in brand building, digital growth, and online customer acquisition, making them highly employable across sectors.

Job Profiles & Key Responsibilities

  • Digital Marketing Manager: Plan and execute digital growth strategies

  • Brand Manager: Build and manage brand presence across online platforms

  • Performance Marketing Specialist: Optimize paid campaigns and ROI

  • Social Media & Content Strategist: Drive engagement and online visibility

  • Marketing Strategist: Integrate offline and digital marketing initiatives

Career Sectors

MBA (Marketing + Digital Marketing) graduates can work in:

  • Digital Marketing & Advertising Agencies

  • E-commerce & D2C Brands

  • FMCG & Consumer Goods Companies

  • IT, Media & Technology Firms

  • Startups & Growth-Focused Organizations

Why Choose MBA (Marketing + Digital Marketing) at Atlas SkillTech University, Mumbai?

  • The MBA in Marketing + Digital Marketing at Atlas SkillTech University offers a contemporary, industry-aligned curriculum, extensive hands-on digital exposure, live projects, and internship opportunities. The program equips students with the strategic mindset, digital expertise, and practical skills required to succeed in today’s competitive marketing landscape.

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