

Master of Business Administration (MBA) in Marketing + Digital Marketing at Atlas SkillTech University, Mumbai
The MBA in Marketing + Digital Marketing at Atlas SkillTech University, Mumbai is a two-year dual-specialization postgraduate program designed to develop professionals with strong expertise in core marketing principles along with digital platforms, performance marketing, and online brand strategies. The program prepares students to manage modern, tech-driven marketing ecosystems using data, creativity, and digital tools.
MBA (Marketing + Digital Marketing) Course Details
Course Fee: ₹5,77,500 per year
One-Time Enrollment Fee: ₹50,000
Duration: 2 Years (4 Semesters)
Eligibility: Bachelor’s degree (UG) in any discipline from a recognized university with minimum 50% aggregate marks.
MBA (Marketing + Digital Marketing) Course Outline
The curriculum integrates traditional marketing concepts with advanced digital marketing practices and hands-on industry exposure.
| Year | Core Subjects | Specialization / Elective Subjects | Practical Components |
|---|---|---|---|
| 1st Year | Principles of Management, Managerial Economics, Accounting for Managers | Marketing Management, Consumer Behaviour, Marketing Research | Case Studies, Market Research Projects |
| 2nd Year | Strategic Management, Business Ethics & Governance | Digital Marketing Strategy, SEO & SEM, Social Media Marketing, Performance & Influencer Marketing | Live Digital Campaigns, Internship, Capstone Project |
Career Scope after MBA (Marketing + Digital Marketing)
Graduates gain strong capabilities in brand building, digital growth, and online customer acquisition, making them highly employable across sectors.
Job Profiles & Key Responsibilities
Digital Marketing Manager: Plan and execute digital growth strategies
Brand Manager: Build and manage brand presence across online platforms
Performance Marketing Specialist: Optimize paid campaigns and ROI
Social Media & Content Strategist: Drive engagement and online visibility
Marketing Strategist: Integrate offline and digital marketing initiatives
Career Sectors
MBA (Marketing + Digital Marketing) graduates can work in:
Digital Marketing & Advertising Agencies
E-commerce & D2C Brands
FMCG & Consumer Goods Companies
IT, Media & Technology Firms
Startups & Growth-Focused Organizations
Why Choose MBA (Marketing + Digital Marketing) at Atlas SkillTech University, Mumbai?
- The MBA in Marketing + Digital Marketing at Atlas SkillTech University offers a contemporary, industry-aligned curriculum, extensive hands-on digital exposure, live projects, and internship opportunities. The program equips students with the strategic mindset, digital expertise, and practical skills required to succeed in today’s competitive marketing landscape.
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