

Master of Business Administration (MBA) in Marketing + Entrepreneurship & Family Business at Atlas SkillTech University, Mumbai
The MBA in Marketing + Entrepreneurship & Family Business at Atlas SkillTech University, Mumbai is a two-year dual-specialization postgraduate program designed for aspiring business leaders, entrepreneurs, startup founders, and next-generation family business professionals. The program integrates marketing strategy, brand building, and customer engagement with entrepreneurship, innovation, and family business management, enabling graduates to drive both market growth and enterprise creation.
MBA (Marketing + Entrepreneurship & Family Business) Course Details
Course Fee: ₹5,77,500 per year
One-Time Enrollment Fee: ₹50,000
Duration: 2 Years (4 Semesters)
Eligibility: Bachelor’s degree (UG) in any discipline from a recognized university with minimum 50% aggregate marks.
MBA (Marketing + Entrepreneurship & Family Business) Course
The curriculum is structured to balance market-driven growth strategies with entrepreneurial thinking and business leadership, supported by experiential learning.
| Year | Core Subjects | Specialization / Elective Subjects | Practical Components |
|---|---|---|---|
| 1st Year | Principles of Management, Managerial Economics, Accounting for Managers | Marketing Management, Entrepreneurship Fundamentals, Business Statistics | Case Studies, Business Model & Market Research Labs |
| 2nd Year | Strategic Management, Business Ethics & Governance | Brand Management, Family Business Management, New Venture Creation, Growth & Scaling Strategies | Live Startup & Industry Projects, Internship, Capstone Project |
Career Scope after MBA (Marketing + Entrepreneurship & Family Business)
This dual-specialization MBA prepares graduates to build brands, launch ventures, and lead or scale family-owned and entrepreneurial businesses.
Job Profiles & Key Responsibilities
Entrepreneur / Startup Founder: Launch and scale new ventures
Marketing & Brand Manager: Build strong brand presence and market share
Business Development Manager: Drive growth, partnerships, and expansion
Family Business Manager: Manage strategy, operations, and succession planning
Innovation & Growth Consultant: Advise organizations on market-led innovation
Career Sectors
MBA (Marketing + Entrepreneurship & Family Business) graduates can work in:
Startups & New Ventures
Family-Owned Enterprises
FMCG & Consumer Brands
Consulting & Advisory Firms
E-commerce & D2C Businesses
Corporate Innovation & Strategy Units
Why Choose MBA (Marketing + Entrepreneurship & Family Business) at Atlas SkillTech University, Mumbai?
- The MBA in Marketing + Entrepreneurship & Family Business at Atlas SkillTech University offers a unique blend of marketing expertise and entrepreneurial leadership, supported by industry mentorship, incubation exposure, live projects, and career-focused training. The program equips students with the strategic, creative, and entrepreneurial skills needed to succeed in competitive markets and build sustainable businesses.
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