Chandigarh University, Lucknow

BBA in Branding and Advertising at Chandigarh University, Mohali

The BBA in Branding and Advertising program at Chandigarh University is tailored for students who aspire to gain advanced knowledge and skills in brand strategy, advertising techniques, and digital marketing trends. This program offers a comprehensive approach to combining creative thinking with business acumen, preparing students to craft compelling brand stories and execute successful advertising campaigns.

BBA in Branding and Advertising Course Details

Eligibility Criteria for BBA in Branding and Advertising

To enroll in the BBA Branding & Advertising program, candidates must meet the following eligibility requirements:

• Completion of 10+2 or an equivalent examination in any stream with a minimum of 50% marks.

BBA in Branding and Advertising Course Outline

The BBA in Branding and Advertising program at Chandigarh University covers a broad range of subjects that focus on developing both technical and managerial skills. The curriculum includes:

Core Subjects:

• Brand Strategy

• Advertising Techniques

• Digital Marketing Trends

• Consumer Behavior

• Media Planning

• Market Research

Specialized Subjects:

• Social Media Marketing

• Public Relations and Corporate Communication

• Content Creation and Copywriting

• Event Management

• Creative Advertising

• Marketing Analytics

Practical Training:

Students engage in hands-on projects, industrial training, and internships to build real-world expertise. This includes opportunities to work on:

• Brand Development Projects

• Advertising Campaigns

• Digital Marketing Strategies

Career Opportunities after BBA in Branding and Advertising

Graduates of the BBA Branding & Advertising program are equipped to excel in various roles across industries. Career options include:

• Brand Manager: Develop and oversee strategies to enhance brand visibility and reputation.

• Advertising Strategist: Plan and execute advertising campaigns to achieve marketing goals.

• Digital Marketing Professional: Implement online marketing strategies and analyze performance metrics.

• Public Relations Specialist: Manage communication between organizations and their audience.

• Event Manager: Plan and execute events to promote brand engagement.

• Marketing Analyst: Analyze data to provide insights for marketing strategies.