MBA in Digital Marketing at Chandigarh University, Lucknow
The MBA in Digital Marketing at Chandigarh University is a two-year postgraduate program designed to equip aspiring professionals with the skills and knowledge required to excel in the dynamic world of digital marketing. The program integrates a modern curriculum aligned with AI (Artificial Intelligence) and martech (Marketing Technology) to ensure students remain updated with industry advancements.
MBA in Digital Marketing Course Details
| Attribute | Details |
|---|---|
| University | Chandigarh University |
| Course Name | MBA in Digital Marketing |
| Duration | 2 Years |
| Eligibility | Bachelor's degree in any discipline with at least 50% marks from a recognized university/institution. |
| Professional Qualifications | Graduates of recognized professional programs like CA/ICWA are also eligible. |
| Annual Fee | 304,000 |
| Location | Chandigarh University, Uttar Pradesh |
MBA in Digital Marketing Course Fee Structure
| Year | Fee (INR) |
|---|---|
| First Year | 304,000 |
| Second Year | 304,000 |
| Total | 608,000 |
The MBA Digital Marketing program at Chandigarh University provides a balanced approach to both strategic and tactical aspects of digital marketing. Key focus areas include:
Eligibility Criteria for MBA in Digital Marketing
Academic Qualification
- A bachelor’s degree in any discipline with a minimum of 50% marks from a recognized university or institution.
Professional Qualification
- Graduates of professional programs such as CA (Chartered Accountant) or ICWA (Institute of Cost and Works Accountants) are also eligible.
Career Opportunities after MBA in Digital Marketing from Chandigarh University
Graduates of the MBA in Digital Marketing program can explore diverse career paths in various industries, including:
| Career Role | Key Responsibilities |
|---|---|
| Digital Marketing Manager | Oversee digital marketing campaigns and strategies. |
| Social Media Strategist | Plan and execute social media initiatives to boost engagement and brand visibility. |
| SEO Specialist | Optimize websites for search engines to improve rankings and traffic. |
| Content Marketing Manager | Develop and manage content strategies to attract and retain customers. |
| Data Analyst | Analyze marketing data to provide actionable insights for decision-making. |
| E-commerce Manager | Manage online store operations and marketing campaigns. |
| Paid Media Specialist | Handle paid advertising campaigns across various digital platforms. |
The MBA in Digital Marketing at Chandigarh University is a comprehensive program designed to empower students with the skills, knowledge, and confidence to excel in the fast-evolving digital marketing landscape. Whether you aim to lead marketing teams, manage campaigns, or build your own brand, this program offers the perfect foundation for a successful career in digital marketing.
For more information or to apply, visit the official website of Chandigarh University or contact the admissions office.
