Indian Institute of Creative Skills
Certificate in Journalism, PR, and Digital Media at the Indian Institute of Creative Skills
The Certificate in Journalism, PR, Image Strategisation, and Brand Custodianship program at the Indian Institute of Creative Skills is a two-year comprehensive course that blends academic learning with hands-on industry experience. Designed to prepare students for dynamic careers in journalism, public relations, digital marketing, and corporate communication, the program ensures a practical and industry-driven approach.
Program Details
| Feature | Details |
|---|---|
| Course Duration | 2 Years |
| Learning Structure | 12 Months Learning + 6 Months Industry Experience + 6 Months Paid Internship |
| Institution | Indian Institute of Creative Skills |
| Internship | Two Internship Phases with Industry Partners |
Year 1: Foundational Learning
| Subject | Topics Covered |
|---|---|
| Fundamentals of Communication | Communication models, interpersonal and group communication, organizational and intercultural communication |
| Digital Media Marketing | SEO, SEM, content marketing, email marketing, influencer marketing |
| Introduction to Public Relations | PR principles, media relations, crisis communication, stakeholder management |
| Digital Storytelling | Interactive storytelling, multimedia journalism, mobile journalism |
| Introduction to Social Media | Platform insights (Facebook, Twitter, Instagram, LinkedIn, TikTok), analytics, marketing strategies |
| Public Relations in the Digital Age | Digital PR, reputation management, influencer relations |
| Social Media Analytics & Measurement | Data analysis tools, KPIs, social media listening |
| Introduction to AI in Media | AI-powered journalism tools, AI content creation, ethical considerations |
| Social Media for Business | Strategies for startups, nonprofits, and brand management |
| Journalism Fundamentals | News writing, investigative journalism, data journalism, media ethics |
| Basics of Image Editing | Photoshop techniques for media professionals |
| Social Media Strategy & Management | Campaign planning, social media listening, community management, ROI measurement |
Year 2: Specialization and Industry Training
| Subject | Topics Covered |
|---|---|
| Journalism & Media | Advanced investigative reporting, data journalism, international journalism |
| Advanced Topics in Specialization | In-depth training based on chosen specialization |
| Introduction to Film Studies | Film genres, analysis, and criticism (In association with Amit Behl course) |
| Digital Marketing & Social Media | Social media advertising, influencer marketing, analytics |
| Social Media Influencers | Influencer collaboration, marketing campaigns, ethical considerations |
| Public Relations & Corporate Communication | Crisis communication, public affairs, event management |
| AI in Media & Communication | AI-powered journalism, AI content creation, future of media |
Internships
| Internship Phase | Duration | Details |
|---|---|---|
| Internship I | 6-8 Weeks | Hands-on experience with media organizations, PR agencies, digital marketing firms, corporate communication teams |
| Internship II | 12-16 Weeks | Advanced industry training aligned with specialization |
Career Outcomes After Certificate in Journalism, PR and Digital Media
Graduates can explore various career opportunities, including:
| Career Path | Potential Roles |
|---|---|
| Journalism | Print, Broadcast, Digital Journalist |
| Public Relations | PR Specialist, Corporate Communication Manager |
| Social Media | Social Media Manager, Influencer Strategist |
| Digital Marketing | SEO Expert, Content Creator, Brand Consultant |
| Media Research | Media Analyst, Communication Consultant |
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