JK Lakshmipat University (JKLU)

JK Lakshmipat University

Bachelor of Design (Integrated Communication Design) – Overview

The Bachelor of Design in Integrated Communication Design (ICD) at JK Lakshmipat University is a four-year undergraduate programme that blends creative design, visual communication, brand strategy, and digital media. This specialised programme focuses on helping students develop both artistic expression and strategic thinking in the context of visual communication and integrated media.

Students gain a solid foundation in design principles, communication strategies, and creative technologies, enabling them to craft compelling visual experiences for print, digital, and interactive platforms.

Programme Highlights

• Integrated focus on communication and design
  Emphasis on both conceptual and applied communication design skills.

• Balanced creative and strategic curriculum
  Combines visual storytelling, branding, media design, and digital tools.

• Hands-on studio learning
  Ensures practical experience through projects, workshops, and labs.

• Professional exposure and portfolio development
  Prepares students for design careers with a strong practical portfolio.

Eligibility & Entrance Exam

Admission & Selection Process

Academic Fee Structure

Hostel, mess, and other charges are separate and applicable according to university policy.

Curriculum Overview

The curriculum spans eight semesters and integrates both creative and communicative design elements.

Core Learning Areas

• Design Fundamentals

• Visual Communication

• Integrated Branding

• Typography and Layout

• Digital Media & Interactive Design

• Motion Graphics and Storytelling

• Advertising Strategies

• Communication Theory

• Creative Studio Projects

• Portfolio Development & Industry Internship

The programme’s focus is on visual language, narrative design, and communication strategy, ensuring students can work across platforms and media.

Career Scope

Graduates of the Integrated Communication Design programme are prepared for a wide range of creative and communication roles.

Possible Career Opportunities:

• Communication Designer

• Brand Identity Specialist

• Visual Storyteller

• Digital Media Designer

• Motion Graphics Designer

• Creative Strategist

• Advertising Creative

• UX/UI Designer (Communication Focus)

• Design Researcher

• Freelance Creative Professional

These roles span industries such as advertising agencies, digital studios, branding consultancies, media houses, and corporate design teams.

Placements & Internship Support

JKLU’s Placement and Career Development Cell supports ICD students by providing:

• Portfolio preparation and industry critiques

• Internship coordination with design firms and media agencies

• Resume and interview preparation

• Career mentoring and corporate interaction

• On-campus placement drives

Students gain exposure to real industry environments, strengthening both skills and employability.

Why Choose B.Des (Integrated Communication Design) at JKLU

• Balanced creative and strategic curriculum

• Hands-on and industry-relevant learning

• Professional portfolio development

• Placement and internship support

• Preparation for dynamic and multi-platform careers in design and media

Programme Summary

The Bachelor of Design (Integrated Communication Design) at JK Lakshmipat University is a comprehensive creative programme that equips students with the skills to communicate visually and strategically in today’s media and design landscape. Through a blend of conceptual thinking, technical skills, and industry exposure, graduates are prepared for a wide range of professional opportunities in design, communication, and digital media.