

BBA (Hons. / Hons. with Research) in Digital Marketing at K.R. Mangalam University
The Bachelor of Business Administration (BBA) (Hons. / Hons. with Research) in Digital Marketing at K.R. Mangalam University is a comprehensive four-year undergraduate program designed to equip students with in-depth knowledge and practical skills in digital marketing strategies, tools, and techniques. The curriculum integrates core business principles with specialized digital marketing courses, preparing graduates to excel in the dynamic digital landscape.
Program Details
| Parameter | Details |
|---|---|
| Duration | 4 Years |
| Intake | 60 Students |
| Course Fee | 2,05,000 per year |
Eligibility Criteria
| Criteria | Requirement |
|---|---|
| Educational Qualifications | Candidates must have passed the 10+2 examination or equivalent from a recognized board with a minimum of 50% aggregate marks. |
Career Opportunities after BBA (Hons. / Hons. with Research) in Digital Marketing
Graduates of the BBA (Hons. / Hons. with Research) in Digital Marketing program can pursue various roles across multiple industries, including:
| Job Role | Industry/Application Area |
|---|---|
| Digital Marketing Manager | E-commerce companies, digital marketing agencies, corporate marketing departments |
| SEO Specialist | IT firms, online businesses, content marketing agencies |
| Social Media Strategist | Media companies, advertising agencies, brand management firms |
| Content Marketing Manager | Publishing houses, digital content platforms, corporate communications |
| PPC Analyst | Advertising agencies, digital marketing firms, freelance consulting |
Why Choose K.R. Mangalam University for BBA (Hons. / Hons. with Research) in Digital Marketing
Industry-Relevant Curriculum: The program is designed to provide both theoretical knowledge and practical skills in digital marketing, keeping pace with the latest trends and tools in the industry. Students are equipped to handle real-world challenges with a focus on digital marketing strategies, analytics, and platforms.
Experienced Faculty: K.R. Mangalam University boasts a team of highly qualified and experienced faculty members who bring industry insights into the classroom, offering personalized guidance and support throughout the academic journey.
State-of-the-Art Infrastructure: The university provides modern classrooms, advanced digital marketing labs, and access to industry-standard tools and software, ensuring students have a hands-on learning experience.
Strong Industry Connections: With ties to leading digital marketing agencies, e-commerce platforms, and corporate marketing departments, K.R. Mangalam University offers valuable networking opportunities and internships, enhancing career prospects for students.
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