Mahindra École Centrale, [MEC] Hyderabad

Bachelor of Journalism and Mass Communication (BJMC)

The Bachelor of Journalism and Mass Communication (BJMC) at Mahindra University is a three-year undergraduate programme designed to develop skilled media professionals with strong foundations in journalism, digital media, communication studies, and media ethics. The programme focuses on creativity, critical thinking, and hands-on training to prepare students for careers in print, broadcast, digital, and emerging media platforms.

Course Overview

Degree Awarded: Bachelor of Journalism and Mass Communication (BJMC)
Duration: 3 Years
Mode: Full-Time
Offered By: Mahindra University
Location: Hyderabad, Telangana

Program Objectives

The BJMC programme aims to:

• Build strong foundations in journalism and mass communication

• Develop writing, reporting, and storytelling skills

• Train students in digital, broadcast, and multimedia journalism

• Encourage ethical, responsible, and socially aware media practices

• Prepare graduates for media careers and higher studies

Curriculum Highlights

The curriculum combines theoretical understanding with practical media training.

Core Subjects Include:

• Introduction to Journalism

• Communication Theories

• News Reporting and Writing

• Media Ethics and Laws

• Indian Constitution and Media

• Print Journalism

Broadcast and Digital Media:

• Radio and Television Journalism

• Digital Media and Online Journalism

• Social Media Communication

• Multimedia Production

• Media Management

Advanced and Emerging Areas:

• Advertising and Public Relations

• Corporate Communication

• Film and Visual Communication

• Data Journalism

• Media Research Methods

Practical Learning:

• Media lab sessions and studio training

• Newsroom simulations and reporting assignments

• Content creation for digital platforms

• Internships with media organizations

• Final-year project or media portfolio

Eligibility Criteria

Candidates must have:

• Passed 10+2 or equivalent from a recognized board

• Minimum 50–60 percent aggregate marks (as prescribed by the university)

• Students from all streams (Arts, Commerce, Science) are eligible

Admission Process

Admissions are based on merit and university selection procedures.

Selection Process:

• Online application to Mahindra University

• Academic performance evaluation

• Personal interview and/or aptitude test (if applicable)

• Final admission offer by Mahindra University

Fees Structure

• Fees are prescribed by Mahindra University and may vary by academic year

• Hostel and other charges are additional

• Scholarships and financial assistance are available for eligible students

Career Opportunities

Graduates of BJMC can pursue careers in:

• Print and Digital Journalism

• Television and Radio Broadcasting

• Digital Content Creation and Social Media Management

• Advertising and Public Relations

• Corporate Communication

• Media Research and Academia

• Film, Documentary, and Visual Media

Placements and Recruiters

Students benefit from Mahindra University’s growing media and industry network.

Placement Highlights:

• Internship-driven learning model

• Career guidance and industry exposure

Potential Recruiters:

• News channels and media houses

• Digital media platforms

• Advertising and PR agencies

• Corporate communication departments

• Production houses and content studios

Key Advantages of Studying BJMC at Mahindra University

• Industry-oriented curriculum with strong practical focus

• Exposure to digital and emerging media platforms

• Modern media labs and production facilities

• Experienced faculty from academia and media industry

• Strong foundation for media careers and higher education