Mahindra École Centrale, [MEC] Hyderabad

BBA in Digital Technologies

Program Overview

• Degree Awarded: Bachelor of Business Administration (BBA) in Digital Technologies

• Duration: 3 Years (6 Semesters)

• Mode: Full-time, On-campus

• University: Mahindra University

• Location: Hyderabad, Telangana

• Approval: UGC

• School: Mahindra University School of Management

About the Program

The BBA in Digital Technologies at Mahindra University is an innovative undergraduate management program that integrates core business education with emerging digital technologies. The program is designed to prepare students for the digital economy by combining management principles with hands-on exposure to technologies such as data analytics, artificial intelligence, digital platforms, and business automation.

The curriculum emphasizes practical learning, digital-first thinking, and industry relevance, equipping graduates with skills required for modern business environments.

Eligibility Criteria

• Passed 10+2 or equivalent from a recognized board

• Minimum 50% aggregate marks (45% for reserved categories as per norms)

• Students from any stream (Science / Commerce / Arts) are eligible

Admission Process

Admission is based on:

• CUET-UG / SAT / Mahindra University Entrance Test

• Academic performance

• Personal Interview (if applicable)

Steps to Apply:

1. Online application through Mahindra University admissions portal

2. Submission of entrance exam scores

3. Shortlisting based on merit

4. Interview and document verification

5. Final admission offer and fee payment

Curriculum Highlights

Core Management Subjects

• Principles of Management

• Financial Accounting

• Business Economics

• Marketing Management

• Human Resource Management

• Operations Management

Digital Technology & Analytics

• Digital Business Models

• Data Analytics for Business

• Artificial Intelligence for Managers

• Digital Marketing

• E-Commerce and Platform Economy

• Business Process Automation

Technology & Innovation

• Fundamentals of Information Systems

• Cloud Computing Basics

• Cybersecurity for Business

• Design Thinking and Innovation

• Entrepreneurship and Start-up Management

Skill Development & Humanities

• Communication Skills

• Business Ethics

• Leadership Development

• Professional Development Courses

Practical Learning

• Industry internships

• Live projects

• Case studies

• Capstone project

Fees Structure

• Approximate Total Fees: ₹16 – ₹18 lakhs (for 3 years)

• Hostel and mess charges are additional

• Fees may vary as per university norms

Scholarships

Mahindra University offers:

• Merit-based scholarships

• Entrance exam-based scholarships

• Need-based financial assistance

• Special scholarships for academic excellence

Placements & Career Opportunities

Graduates can pursue careers as:

• Digital Business Analyst

• Product Management Executive

• Digital Marketing Manager

• Business Analyst

• Operations Executive

• Technology Consultant

• Start-up Founder

Graduates are also well-prepared for:

• Higher studies (MBA, PGDM, MS in Management or Technology)

Why Choose BBA in Digital Technologies at Mahindra University

• Unique blend of business and digital technologies

• Industry-aligned curriculum

• Strong focus on analytics and digital transformation

• Experiential and project-based learning

• Modern campus and global exposure

• Backed by the Mahindra Group