Mahindra École Centrale, [MEC] Hyderabad

B.Des in Design Innovation – Mahindra University

Program Overview

• Degree Awarded: Bachelor of Design (B.Des) in Design Innovation

• Duration: 4 Years (8 Semesters)

• Mode: Full-time, On-campus

• University: Mahindra University

• Location: Hyderabad, Telangana

• Approval: UGC

• School: Mahindra University – Design & Innovation Programs

About the Program

The B.Des in Design Innovation at Mahindra University is a multidisciplinary design program focused on creative problem-solving, user-centric design, and innovation-driven thinking. The course prepares students to design meaningful solutions across products, services, systems, and experiences, combining design thinking, technology, business, and social impact.

The program emphasizes hands-on studio learning, real-world projects, and interdisciplinary collaboration, making graduates industry-ready for modern design roles.

Eligibility Criteria

• Passed 10+2 or equivalent from a recognized board

• Students from any stream (Science / Commerce / Arts) are eligible

• Basic aptitude for creativity and design thinking

• Minimum aggregate marks as prescribed by the university

Admission Process

Admission is based on:

• Design Aptitude Test / CUET-UG / Mahindra University Entrance Test

• Portfolio review (if applicable)

• Personal Interview

Steps to Apply:

1. Apply online through Mahindra University admissions portal

2. Appear for the design aptitude test

3. Portfolio assessment and interview

4. Final selection and admission confirmation

Curriculum Highlights

Design Foundation

• Design Thinking

• Visual Communication

• Elements of Design

• Drawing and Visualization

• Design Research Methods

Core Design Areas

• Product Design

• Service Design

• Interaction Design

• User Experience (UX) and User Interface (UI) Design

• Systems and Strategic Design

Technology & Innovation

• Design and Technology Integration

• Digital Fabrication

• Prototyping and Materials

• Emerging Technologies for Design

• Sustainability and Responsible Design

Business & Entrepreneurship

• Design Management

• Innovation Strategy

• Entrepreneurship and Start-ups

• Design for Social Impact

Humanities & Skill Development

• Communication Skills

• Professional Ethics

• Collaborative Studio Practice

Projects & Practical Learning

• Studio-based design projects

• Live industry projects

• Design internships

• Interdisciplinary collaborations

• Final-year graduation project

Fees Structure

• Approximate Total Fees: ₹18 – ₹20 lakhs (for 4 years)

• Hostel and mess charges are additional

• Fees may vary as per university norms

Scholarships

Mahindra University offers:

• Merit-based scholarships

• Need-based financial assistance

• Special scholarships for outstanding creative and academic performance

Placements & Career Opportunities

Graduates can pursue careers as:

• Product Designer

• UX/UI Designer

• Service Designer

• Design Strategist

• Innovation Consultant

• Experience Designer

• Entrepreneur / Start-up Founder

Graduates are also well-prepared for:

• Higher studies (M.Des, MS Design, MFA, international design programs)

Why Choose B.Des in Design Innovation at Mahindra University

• Strong focus on innovation and design thinking

• Interdisciplinary learning with technology and business

• Studio-based and project-driven curriculum

• Exposure to real-world industry challenges

• Modern design studios and fabrication labs

• Global academic exposure

• Backed by the Mahindra Group