Bachelor of Business Administration (BBA)

Overview

The Bachelor of Business Administration (BBA) at Malla Reddy University is a three-year undergraduate program designed to build a strong foundation in business management, leadership, entrepreneurship, and professional skills. The program prepares students for careers in corporate management, startups, family businesses, and higher education such as MBA.

Program Duration

• 3 Years

• 6 Semesters

• Full-time undergraduate program

Eligibility Criteria

• Passed 10+2 / Intermediate from a recognized board

• Any stream (Commerce, Science, or Arts)

• Minimum aggregate marks as prescribed by the university

• Admission based on merit and/or university norms

Admission Process

• Application through the university admission portal or admission office

• Merit-based shortlisting

• Counseling and document verification

• Final admission confirmation after fee payment

Course Curriculum

The BBA curriculum focuses on both theoretical knowledge and practical exposure.

Core Subjects Include:

• Principles of Management

• Business Economics

• Financial Accounting

• Marketing Management

• Human Resource Management

• Business Law

• Organizational Behavior

• Operations Management

• Entrepreneurship Development

• Business Analytics (introductory)

Additional Components:

• Industry projects

• Case studies

• Internships

• Soft skills and communication training

Special Focus Areas

• Managerial and leadership skills

• Entrepreneurial mindset

• Industry-oriented learning

• Practical exposure through internships

• Personality development and employability skills

Career Opportunities

Graduates of BBA can pursue roles such as:

• Business Executive

• Marketing Executive

• HR Executive

• Operations Executive

• Sales Manager (Trainee)

• Business Analyst (Entry Level)

• Entrepreneur / Startup Founder

Higher Education Options:

• MBA / PGDM

• Professional certifications (Finance, Marketing, HR, Analytics)

Placements and Training

• Dedicated placement and training cell

• Pre-placement training programs

• Industry interaction and guest lectures

• Internship support

• Placement assistance across multiple sectors

Why Choose BBA at Malla Reddy University

• Industry-relevant curriculum

• Experienced faculty

• Practical and project-based learning

• Focus on entrepreneurship and innovation

• Strong academic and professional foundation for MBA