Malla Reddy University

MBA in Marketing Management

Malla Reddy University, Hyderabad

The MBA in Marketing Management at Malla Reddy University is a two-year postgraduate programme designed to develop marketing professionals with strong strategic thinking, consumer insight, and brand-building capabilities. The programme focuses on modern marketing practices, digital strategies, and data-driven decision-making to meet the demands of competitive and dynamic markets.

Course Overview

• Degree Awarded: Master of Business Administration (MBA) in Marketing Management

• Duration: 2 Years

• Mode: Full-Time

• Level: Postgraduate

• Offered By: School of Management, Malla Reddy University

• Location: Hyderabad, Telangana

Program Objectives

The programme aims to:

• Build strong foundations in marketing principles and strategy

• Develop skills in consumer behaviour analysis and market research

• Equip students with knowledge of branding, sales, and distribution

• Prepare professionals for leadership roles in marketing and sales

• Encourage innovation and ethical marketing practices

Curriculum Highlights

The curriculum integrates core management subjects with specialized marketing courses.

Core Management Subjects:

• Principles of Management

• Organizational Behaviour

• Managerial Economics

• Financial Management

• Marketing Management

• Strategic Management

• Business Research Methods

Marketing Management Subjects:

• Consumer Behaviour

• Marketing Research and Analytics

• Brand Management

• Sales and Distribution Management

• Digital and Social Media Marketing

• Integrated Marketing Communications

• Retail and Services Marketing

• Product and Pricing Strategy

• International Marketing

Practical Learning:

• Live marketing projects and case studies

• Market surveys and consumer research

• Summer internships with marketing organizations

• Workshops and seminars by industry experts

Eligibility Criteria

• Bachelor’s degree in any discipline from a recognized university

• Minimum 50 percent aggregate marks in the qualifying examination

• Candidates with an interest in marketing, sales, or brand management are encouraged to apply

Admission Process

Admissions are conducted through an entrance-based selection process.

Entrance Exams Accepted:

• TS ICET

• Other equivalent management entrance examinations approved by the university

Selection Process:

• Shortlisting based on entrance examination scores

• Counselling and document verification

• Final admission confirmation by the university

Fees Structure

• The fee structure is prescribed by Malla Reddy University

• Fees may vary depending on academic year

• Scholarships and financial assistance are available for eligible students

Career Opportunities

Graduates of MBA in Marketing Management can pursue careers in:

• Marketing Manager

• Brand Manager

• Sales and Business Development Manager

• Digital Marketing Specialist

• Market Research Analyst

• Product Manager

• Advertising and Media Planning Roles

• Corporate Marketing and Strategy Positions

Placements and Industry Exposure

The university provides placement support through its Training and Placement Cell.

Placement Support Includes:

• Internship opportunities with leading marketing and FMCG companies

• Skill development and industry-focused training

• Career guidance and campus recruitment assistance

Key Advantages of Studying MBA in Marketing Management at Malla Reddy University

• Industry-relevant marketing curriculum

• Strong focus on digital and analytics-driven marketing

• Practical exposure through live projects and internships

• Experienced faculty with academic and industry expertise

• Location advantage in Hyderabad, a major business and marketing hub