Manav Rachna University (MRU)

BA (Hons.) in Media & Communication with Specialization in Digital Marketing Communication at Manav Rachna University (MRU), Faridabad

• The Bachelor of Arts (BA) (Hons.) in Media & Communication with Specialization in Digital Marketing Communication at Manav Rachna University (MRU), Faridabad is a 4-year undergraduate program designed to provide in-depth knowledge of digital marketing, online communication strategies, content marketing, social media management, and brand communication.
  
  
• This program combines core media and communication education with practical digital marketing training and industry-oriented projects, preparing students for careers in digital marketing, social media, branding, and communication analytics.

BA (Hons.) Media & Communication (Digital Marketing Communication) – Course Details

• Duration: 4 Years (8 Semesters)

• Eligibility: 10+2 with minimum 45% aggregate

• University: Manav Rachna University (MRU), Faridabad

• Course Fee (Per Year): ₹2,12,700

BA (Hons.) Media & Communication (Digital Marketing Communication) – Course Structure

The curriculum emphasizes digital marketing principles along with hands-on training, online campaigns, and industry exposure.

Career Scope after BA (Hons.) Media & Communication (Digital Marketing Communication)

Graduates are prepared for creative, analytical, and professional roles in digital marketing, online communication, and brand management industries.

Job Profiles & Key Responsibilities

• Digital Marketing Executive: Plan and execute online marketing campaigns

• Content Creator / Strategist: Develop content for digital platforms and marketing channels

• Social Media Manager: Manage social media presence and engagement strategies

• Brand Communication Specialist: Design and implement brand messaging strategies

• Digital Marketing Analyst: Analyze performance metrics and optimize campaigns

Career Sectors

• Digital Marketing Agencies & Media Firms

• Social Media & Online Content Companies

• Corporate Marketing & Brand Communication Departments

• Advertising & Public Relations Firms

• E-commerce & Digital Platforms

• Educational & E-learning Media Organizations

Why Choose BA (Hons.) Media & Communication (Digital Marketing Communication) at MRU?

• Industry-aligned curriculum with hands-on digital marketing and content creation training

• Exposure to modern digital marketing tools, SEO, social media, and campaign analytics

• Strong portfolio development through projects, digital campaigns, and internships

• Excellent career opportunities in digital marketing, brand communication, and online media sectors

• Strong foundation for higher studies such as MA Media & Communication, Digital Marketing, or specialized certifications in online marketing