Bachelor of Business Administration (BBA) – General at Manav Rachna University (MRU), Faridabad

The Bachelor of Business Administration (BBA) – General at Manav Rachna University (MRU), Faridabad is a 4-year undergraduate program designed to provide a strong foundation in management, business operations, and organizational leadership
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This program combines core business principles, managerial skills, analytical thinking, and practical exposure, preparing students for diverse careers in management, corporate sectors, entrepreneurship, and higher education.

BBA – Course Details

The curriculum emphasizes core management fundamentals along with practical business exposure and skill development.

Year	Core Subjects	Specialization / Advanced Subjects	Practical & Project Components
1st Year	Principles of Management, Business Communication	Financial Accounting, Micro Economics	Practical Assignments, Case Studies
2nd Year	Business Statistics, Organizational Behaviour	Marketing Management, HR Management	Mini Projects, Presentations
3rd Year	Business Law, Financial Management	Operations Management, Entrepreneurship	Industry-Oriented Projects, Case Studies
4th Year	Strategic Management, Business Ethics	International Business, Digital Business	Major Project, Internship

Graduates are prepared for entry-level managerial, administrative, and business roles across industries.

Management Trainee: Support managerial operations and business planning
Business Analyst: Analyze business processes and market trends
HR Executive: Assist in recruitment, training, and employee management
Marketing Executive: Plan and execute marketing and promotional strategies
Operations Executive: Manage daily business operations and process optimization

Strong foundation in management and business fundamentals
Hands-on learning through case studies, projects, and internships
Exposure to real-world business challenges and industry practices
Excellent career opportunities in management, marketing, HR, operations, and entrepreneurship
Strong pathway for higher studies such as MBA, PGDM, or professional business certifications

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